Excerpt
Table of Contents
I. Executive Summary
II. Company Overview
Introduction
Slogan/ Mantra
Mission Statement
History and Current Status
Markets and Products
Objectives
III. Products and Services
Features
Benefits
Proprietary Rights
Stage of Development
IV. Market and Industry Analysis
Industry Analysis
Marketplace analysis
Customer Analysis
Competitor Analysis
V. Marketing Plan
Introduction
Target Market Strategy
Product/ Service Strategy
Pricing Strategy
Distribution Strategy
Advertising and Promotion
Sales Strategy
Sales Forecasts
VI. Operations Plan
Introduction
Operations Strategy
Scope of Operations
Ongoing Operations
VII. Development Plan
Development Strategy
VIII. Management Plan
Company Organisation
Management Team
IX. Competitive Advantage
Sustainable Competitive Advantage
X. Financial Plan
Financial Projections
Key Assumptions
Sources and Uses of Funds
Business Risks
XI. Funding
Funding Requirements and Strategies
XII. Appendices
XIII. References
- Quote paper
- Julia Schröder (Author), 2021, Business Creation Report for a fictitious Company, Munich, GRIN Verlag, https://www.grin.com/document/1194412
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