This case study on Amazon deals with the central question of whether the company, as the largest e-commerce platform, can use its popularity and large number of customers to gain a foothold in the offline retail segment.
The case study includes several analyzes and solutions. The central question should be clarified as to whether entry into the stationary trade makes sense and which important details and steps must be taken by the founder Jeff Bezos in order to make this another Amazon success story.
Table of Contents
- 1. Introduction
- 1.1. Central question
- 2. Starting situation
- 2.1. Facts and Figures
- 2.2. Competitors in online retail
- 3. Amazon Go
- 3.1. Industry structure analysis by Porter
- 3.1.1. Customer bargaining power
- 3.1.2. Rivalry between companies in the same industry
- 3.1.3. Danger from new competitors
- 3.1.4. Danger from substitutes
- 3.2. SWOT Analysis Amazon Go
- 3.3. The strategy
- 4. Expansion of Amazon Elements and opening of "Pick up Stores"
Objectives and Key Themes
This case study examines the company Amazon and its potential to leverage its popularity and vast customer base as the largest e-commerce platform to gain a foothold in the brick-and-mortar retail segment.
- Amazon's expansion into the stationary retail segment
- Analysis of Amazon Go's market position and strategy
- Evaluation of Amazon's competitive landscape in the retail industry
- Exploration of the key factors influencing Amazon's success in online and offline retail
- Assessment of the potential risks and opportunities associated with Amazon's strategic initiatives
Chapter Summaries
The introduction establishes the central question of the case study: whether Amazon can successfully leverage its online dominance to enter the offline retail market. It highlights Amazon's need for constant growth and its position as a leading global company.
The second chapter discusses the starting situation of Amazon, outlining its origins, growth, and current position as a leading online retailer. It provides key facts and figures about Amazon's financial performance, employee count, and its ranking among the world's most valuable brands.
The third chapter focuses on Amazon Go, the company's first foray into stationary retail. It explores the competitive landscape of the industry, analyzing Porter's five forces and conducting a SWOT analysis of Amazon Go. The chapter also discusses Amazon's strategy for its brick-and-mortar stores.
The fourth chapter examines Amazon's expansion through the launch of Amazon Elements, its private label product line, and the opening of "Pick up Stores".
Keywords
The case study explores the key themes of online retail, stationary retail, industry structure analysis, SWOT analysis, Amazon Go, Amazon Elements, strategic expansion, competitive landscape, and company growth. It delves into Amazon's strategic initiatives and its attempts to capitalize on its online success in the offline market.
- Citation du texte
- Fredi Oberegelsbacher (Auteur), 2018, Case Study Amazon. Entry into stationary retail?, Munich, GRIN Verlag, https://www.grin.com/document/1222584
