This study addresses the issues of media influence on voters in Italy by examining the nature of the relationship between the production of a news magazine cover, showing the image of a political leader, Silvio Berlusconi, and its consequences for readers. Democracy and political participation in Italy are the broader issues with which this study engages.
Inhaltsverzeichnis (Table of Contents)
- Abstract and Introduction
- Terms: Media, Politics, Democracy
- The Political Situation in Italy: Background
- Image Construction in Politics: The Case of Silvio Berlusconi
- The 'Panorama' Cover:
- Method, Introduction, Analysis and Survey Results
- Notes on Survey: Limitations
- Discussion
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation examines the cover of the Italian news magazine 'Panorama' which features a photograph of political leader Silvio Berlusconi. The aim is to explore the relationship between media content, political engagement, and democratic participation in Italy. It investigates whether the assumption that Italians are disappointed and alienated by politics is true, and if media content reflects and encourages political engagement. The study utilizes a qualitative analysis of the magazine cover and a quantitative survey of Italian citizens to understand the potential impact of the media on readers.
- Media Influence on Voters in Italy
- Relationship Between Media Content and Political Engagement
- Democratic Participation and Political Discourse in Italy
- Image Construction and Representation of Political Leaders
- The Role of Media in Shaping Public Opinion
Zusammenfassung der Kapitel (Chapter Summaries)
- Abstract and Introduction: This section provides a brief overview of the study, outlining its focus on media influence on voters in Italy through an analysis of a 'Panorama' magazine cover featuring Silvio Berlusconi. The introduction delves into the relationship between media content, political engagement, and democratic participation in Italy. It raises questions about the level of political disappointment and alienation among Italians, and whether media content reflects and encourages political engagement.
- Terms: Media, Politics, and Democracy: This chapter defines key terms, such as "media," "politics," and "democracy," as used throughout the study. It draws on definitions that highlight the communicative and power-related aspects of media, emphasizing its role in shaping political discourse and public opinion.
- The Political Situation in Italy: Background: This section provides context by exploring the political landscape in Italy, offering an overview of the historical and contemporary political environment. It delves into issues related to democracy, media, and the relationship between the two in Italy.
- Image Construction in Politics: The Case of Silvio Berlusconi: This chapter examines the image of Silvio Berlusconi, focusing on his political and media entrepreneurship. It discusses his role as a prominent figure in Italian politics and the controversies surrounding his media influence.
- The 'Panorama' Cover: Method, Introduction, Analysis and Survey Results: This section details the methodology employed in the study, which includes a qualitative analysis of the 'Panorama' cover featuring Berlusconi. The analysis aims to understand the encoded message of the cover and how it might relate to the decoded information received by the audience. The section also presents the results of a quantitative survey conducted on a sample of Italian citizens to gauge their responses to the cover and its potential impact on their political engagement.
- Notes on Survey: Limitations: This section discusses the limitations of the survey conducted, acknowledging potential biases and limitations in the sample size and the data collected.
- Discussion: This chapter provides a detailed discussion of the findings from the qualitative and quantitative analyses, exploring the relationship between the 'Panorama' cover, reader responses, and political engagement in Italy.
Schlüsselwörter (Keywords)
This study explores the relationship between media, politics, and democracy in Italy. It focuses on the influence of media content on voters, specifically examining the impact of a news magazine cover featuring Silvio Berlusconi. Key concepts include political engagement, democratic participation, image construction, media influence, and reader responses. The research draws on structuralist semiotics and utilizes both qualitative and quantitative methods to analyze the relationship between media content and its potential consequences for voters and the democratic process in Italy.
- Quote paper
- Gianluigi Loru (Author), 2018, Investigating media-generated political engagement in Italy's system of democracy, Munich, GRIN Verlag, https://www.grin.com/document/1240144
