On the 1st of January 2008, the latest anti-smoking law was introduced in eight German states – and Berlin was one of them. Lower Saxony, Baden-Württemberg and Hessen have introduced this law already in 2007 whereas the remaining five states will follow over this year. By restricting indoor smoking in public buildings, workplaces and in all restaurants and bars, the German government aims not only to protect non-smokers against the harmful effects of passive smoking but also to help smokers to give up. But from the economic point of view, especially the German restaurant industry complains that many businesses now witness lower profits and especially restaurants that are not in a position to have a separate smokers section are particularly hard hit. As a result, the latest smoking ban is still a heavily discussed topic, not only among German smokers but also among the whole German population.
To get an impression whether this smoking ban really affects the restaurant behaviour, the authors of this assignment conducted a telephone survey among Berlin citizens. And the results are someway surprising. Chapter two clarifies the theoretical framework of developing and conducting telephone surveys by stating guidelines that have to be followed, describing the telephone survey process and mentioning general advantages and disadvantages of this primary research method. The main part of this assignment – chapter three – spotlights the whole research process on the basis of a practical example. Here, the telephone survey about the impact of the German anti-smoking law on the restaurant behaviour of the Berlin people is developed, conducted and evaluated. Finally, based on the own experiences of the authors, chapter four includes some errors that may occur within a telephone survey and adds experiences the researchers have made with the telephone survey method.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theoretical Framework
- Telephone Survey as Part of the Primary Research
- Characteristics of Telephone Interviews
- Design Phase of Telephone Interviews
- Computer-Assisted Telephone Interview (CATI)
- Case Study "Telephone Survey": Research Process
- Problem Definition
- Research Design
- Sampling
- Gathering the Data
- Analysing the Data
- Conclusion
- Résumé
- Sources of Errors
- The Authors' Survey Experiences
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the impact of Germany's latest anti-smoking law on the restaurant behavior of Berlin residents. The study uses a telephone survey to gather data and analyze its implications.
- Impact of the anti-smoking law on restaurant choices.
- Methodology of conducting telephone surveys.
- Analysis of survey data and its interpretation.
- Potential sources of error in telephone surveys.
- Practical experiences gained from conducting the survey.
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter introduces the new anti-smoking law in Germany and its economic impact on the restaurant industry, particularly in Berlin. It sets the stage for a telephone survey designed to investigate the effects of the law on restaurant behavior.
Theoretical Framework: This section delves into the theoretical underpinnings of telephone surveys, outlining the process, advantages, and disadvantages of this research method. It discusses the design and implementation of telephone interviews.
Case Study "Telephone Survey": Research Process: This chapter details the research process, from problem definition and research design to data collection, analysis, and preliminary conclusions (excluding the final conclusions). The process of sampling and data gathering techniques are described.
Résumé (excluding the Conclusion): This section explores potential sources of error inherent in telephone surveys, providing insights based on the authors' experiences. It reflects on challenges and lessons learned during the research process.
Schlüsselwörter (Keywords)
Anti-smoking law, restaurant behavior, telephone survey, research methodology, data analysis, Berlin, Germany, primary research, sampling, survey errors.
- Quote paper
- Nadine Pahl (Author), Anne Richter (Author), 2008, Does the Latest German Anti-Smoking Law Affect the Restaurant Behaviour of the Berlin People?, Munich, GRIN Verlag, https://www.grin.com/document/124549
