The thesis covers the scientific analysis of Corporate Social Responsibility and its sub-areas in theory and implementation as well as possible success factors using the example of BMW AG. The aim of this work is to determine the success factors for a successful implementation of Corporate Social Responsibility. Furthermore, possible interacting competitive advantages resulting from these factors and influencing the core business are presented.
Corporate Social Responsibility is a management concept that transparently regulates the largely voluntary contribution of internationally active companies to sustainable development and responsible action.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem and objective of the thesis
- Approach and structure
- Definition and definitional delimitation
- Three pillars of corporate responsibility
- Corporate Social Responsibility
- Corporate Governance
- Corporate Citizenship
- Summary of definition and definitional delimitation
- Corporate Social Responsibility in Corporate Leadership
- Sustainability
- Economic sustainability
- Ecological sustainability
- Social sustainability
- Responsibility
- Transparency
- Success factors of Corporate Social Responsibility
- Core success factors
- Effects of success
- Porsche Consulting Sustainability Concept
- BMW AG - the most sustainable premium car manufacturer
- Sustainability
- Social sustainability
- Economic sustainability
- Ecological sustainability
- Responsibility
- Transparency
- Success factors of Corporate Social Responsibility of BMW AG
- Analysis based on the Porsche Consulting Sustainability Concept
- Core success factors of BMW's Corporate Social Responsibility
- Core effects of success for BMW AG
- Conclusion
- Summary and response to the research question
- Critical appraisal and validation with accompanying prospects
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This Bachelor thesis aims to analyze Corporate Social Responsibility (CSR) in theory and practice, specifically examining success factors for its successful implementation. It uses the example of BMW AG to investigate how CSR influences corporate leadership and contributes to a sustainable and responsible business model.
- The theoretical framework of Corporate Social Responsibility
- The three pillars of corporate responsibility: Corporate Social Responsibility, Corporate Governance, and Corporate Citizenship
- Identifying key success factors for a successful implementation of CSR
- Analyzing the impact of CSR on competitive advantages and the core business of BMW AG
- Evaluating the relationship between CSR and the long-term success of a company
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the problem and objective of the thesis, outlining the research question and the chosen approach. It also provides a brief overview of the structure of the thesis.
- Definition and definitional delimitation: This chapter defines the core concept of Corporate Social Responsibility (CSR) and its various sub-areas, including Corporate Governance and Corporate Citizenship. It provides a clear understanding of the scope and limitations of the term "Corporate Social Responsibility" within the context of this thesis.
- Corporate Social Responsibility in Corporate Leadership: This chapter explores the role of CSR in shaping corporate leadership, focusing on the principles of sustainability, responsibility, and transparency. It delves into the three dimensions of sustainability: economic, ecological, and social.
- Success factors of Corporate Social Responsibility: This chapter identifies core success factors that contribute to the successful implementation of CSR within an organization. It discusses the potential effects of these success factors on a company's overall performance and competitiveness.
- BMW AG - the most sustainable premium car manufacturer: This chapter focuses on the case study of BMW AG, analyzing its commitment to sustainability and its implementation of CSR practices. It examines the company's efforts in achieving economic, ecological, and social sustainability, as well as its responsibility and transparency initiatives.
- Success factors of Corporate Social Responsibility of BMW AG: This chapter analyzes the success factors of CSR at BMW AG, using the framework established by the Porsche Consulting Sustainability Concept. It highlights key success factors and their impact on the company's performance and brand image.
Schlüsselwörter (Keywords)
This research focuses on the concept of Corporate Social Responsibility (CSR) and its impact on the success of global corporations. It investigates key success factors and the interconnectedness of CSR, sustainability, competitive advantages, and long-term brand image, exemplified by the case study of BMW AG. Relevant terms include: CSR, sustainability (economic, ecological, social), corporate governance, corporate citizenship, competitive advantages, brand image, Porsche Consulting Sustainability Concept, and BMW AG.
- Quote paper
- Marc Seebauer (Author), 2022, Corporate Social Responsibility of Global Corporations. An Analysis of Success Factors Exemplified by BMW AG, Munich, GRIN Verlag, https://www.grin.com/document/1276090
