The thesis covers the scientific analysis of Corporate Social Responsibility and its sub-areas in theory and implementation as well as possible success factors using the example of BMW AG. The aim of this work is to determine the success factors for a successful implementation of Corporate Social Responsibility. Furthermore, possible interacting competitive advantages resulting from these factors and influencing the core business are presented.
Corporate Social Responsibility is a management concept that transparently regulates the largely voluntary contribution of internationally active companies to sustainable development and responsible action.
Table of Contents
1 Introduction
1.1 Problem and objective of the thesis
1.2 Approach and structure
2 Definition and definitional delimitation
2.1 Three pillars of corporate responsibility
2.1.1 Corporate Social Responsibility
2.1.2 Corporate Governance
2.1.3 Corporate Citizenship
2.2 Summary of definition and definitional delimitation
3 Corporate Social Responsibility in Corporate Leadership
3.1 Sustainability
3.1.1 Economic sustainability
3.1.2 Ecological sustainability
3.1.3 Social sustainability
3.2 Responsibility
3.3 Transparency
4 Success factors of Corporate Social Responsibility
4.1 Core success factors
4.2 Effects of success
4.3 Porsche Consulting Sustainability Concept
5 BMW AG – the most sustainable premium car manufacturer
5.1 Sustainability
5.1.1 Social sustainability
5.1.2 Economic sustainability
5.1.3 Ecological sustainability
5.2 Responsibility
5.3 Transparency
6 Success factors of Corporate Social Responsibility of BMW AG
6.1 Analysis based on the Porsche Consulting Sustainability Concept
6.2 Core success factors of BMW’s Corporate Social Responsibility
6.3 Core effects of success for BMW AG
7 Conclusion
7.1 Summary and response to the research question
7.2 Critical appraisal and validation with accompanying prospects
Objectives & Research Focus
The primary objective of this thesis is to identify and analyze the success factors of a Corporate Social Responsibility (CSR) strategy within global corporations, using the BMW AG as a detailed case study. The work explores how CSR serves as a management philosophy to create competitive advantages and contribute to sustainable development.
- Theoretical foundation and definition of Corporate Responsibility (CR) pillars (CSR, CG, CC).
- Application of the "Porsche Consulting Sustainability Concept" to analyze corporate success factors.
- Detailed empirical investigation of sustainable practices at BMW AG in the fields of ecology, social responsibility, and economy.
- Evaluation of the correlation between effective CSR implementation and long-term corporate success.
Excerpt from the Book
3.1 Sustainability
The term sustainability has become increasingly important in recent years. However, it does not describe a newly emerged phenomenon, but became relevant at the beginning of the 18th century. As a solution proposed to the timber crisis in 1987, the World Commission on Environment and Development published the Brundtland Report. The report in question is "Our Common Future". This sets out the guiding principle for sustainable development and defines sustainability as follows:
“Humanity has the ability to make development sustainable to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs.“
This very general definition is widely used and should be taken into account in decisions by politicians, companies and society. In terms of content, it means that existing resources be used by current generations in such a way that they can still be utilized by future generations.
Summary of Chapters
1 Introduction: Introduces the research problem regarding CSR measurement and defines the objective of using BMW AG as a case study for successful CSR implementation.
2 Definition and definitional delimitation: Establishes a foundational understanding of Corporate Responsibility by differentiating and defining Corporate Governance, Corporate Citizenship, and CSR.
3 Corporate Social Responsibility in Corporate Leadership: Analyzes the theoretical integration of sustainability, responsibility, and transparency into leadership structures.
4 Success factors of Corporate Social Responsibility: Discusses the qualitative and quantitative success factors of CSR strategies and introduces the Porsche Consulting model for analytical purposes.
5 BMW AG – the most sustainable premium car manufacturer: Provides an in-depth analysis of BMW AG’s sustainable performance across economic, social, and ecological dimensions.
6 Success factors of Corporate Social Responsibility of BMW AG: Applies the Porsche Consulting framework to highlight the specific core success factors and competitive effects for BMW AG.
7 Conclusion: Summarizes the thesis findings, validates the research results, and offers a critical appraisal regarding future CSR prospects in the automotive industry.
Keywords
Corporate Social Responsibility, CSR, Sustainability, BMW AG, Corporate Governance, Corporate Citizenship, Success Factors, Competitive Advantage, Stakeholder Engagement, Triple Bottom Line, Porsche Consulting, Environmental Protection, Transparency, Sustainable Development Goals
Frequently Asked Questions
What is the core focus of this thesis?
The thesis focuses on identifying the underlying success factors of CSR strategies in globally active corporations, evaluating how these factors influence corporate performance and market positioning.
What primary thematic areas are covered?
The work covers the conceptual definition of CSR, the integration of sustainability into corporate leadership, the analysis of specific success indicators, and the practical application of these strategies within the automotive sector.
What is the research goal?
The goal is to determine which specific success factors drive successful CSR implementation and to explore the correlation between these strategic actions and the long-term success of the BMW Group.
Which scientific method is utilized?
The thesis employs a comparative literature analysis combined with a practical case study approach, utilizing the Porsche Consulting Sustainability Concept to systematically evaluate BMW AG.
What does the main part of the work emphasize?
The main part emphasizes the intersection of corporate management and sustainability, distinguishing between economic, social, and ecological dimensions, followed by a concrete analysis of BMW's practices.
Which keywords best characterize this work?
Key terms include Corporate Social Responsibility, Sustainability, Competitive Advantage, Stakeholder Engagement, and Triple Bottom Line.
How is the "Porsche Consulting Sustainability Concept" used in the study?
It is used as a standardized analytical framework consisting of six milestones to audit the sustainability strategy of BMW AG, allowing for a structured examination of the company's activities.
Why was BMW AG chosen as the example corporation?
BMW AG was selected because it is considered a leader in sustainable premium automotive production, provides a high level of transparency in its reporting, and offers sufficient data for a detailed practical analysis.
- Citation du texte
- Marc Seebauer (Auteur), 2022, Corporate Social Responsibility of Global Corporations. An Analysis of Success Factors Exemplified by BMW AG, Munich, GRIN Verlag, https://www.grin.com/document/1276090
