Social media has become a part of our lives and checking new Instagram posts part of our daily routine. Online fandom has become nowadays something mainstream and almost every Instagram user has his favorite influencer, who he observes on daily basis, admires and secretly wishes for his live to be like his. This paper focuses on establishing why those Influencers have become the new idols of our society. On the example of two young women, who have more than a million followers on their accounts, I will try to explain their phenomenon and the reason for their success. As their almost celebrity status is established mostly thanks for their fans. Moreover, the mechanism of online fandom and instagram will be explained.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- The phenomenon of Instagram
- Online Fandom
- Instagram followers
- Influencers as the new idols
- The new idols of Instagram
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to analyze the rise of Instagram influencers as the new idols of our society. Using the examples of Stefanie Giesinger and Tammy Hembrow, the paper explores the phenomenon of online fandom and the mechanisms behind the success of influencers.
- The growing influence of social media platforms in our lives
- The role of Instagram as a platform for socialization, public debate, and information exchange
- The emergence of influencers as key figures in online marketing and product promotion
- The dynamics of online fandom and follower engagement
- The creation and maintenance of idealized personas by influencers
Zusammenfassung der Kapitel (Chapter Summaries)
- Abstract: This section provides an overview of the paper's focus on the growing influence of Instagram influencers and explores their role as new idols in our society.
- Introduction: This chapter delves into the increasing significance of social media platforms in our lives, particularly Instagram's impact on socialization, public debate, and information exchange. The concept of influencers is introduced, highlighting their role in marketing and product promotion through their large follower bases.
- The phenomenon of Instagram: This chapter examines Instagram's unique features that foster the creation of virtual realities and self-presentation through visual and textual content. The chapter discusses the mechanisms of engagement, including sharing, tagging, reposting, and hashtaging, and explores the dynamics of follower interaction and content distribution.
Schlüsselwörter (Keywords)
This paper explores the key concepts of social media, Instagram, online fandom, influencers, celebrity culture, self-presentation, marketing, product promotion, and follower engagement. It examines how these elements intersect to create the phenomenon of Instagram influencers as new idols in our society.
Frequently Asked Questions
Why are Instagram influencers considered the "new idols"?
Because they create idealized personas that fans admire and follow daily, often wishing to emulate their lifestyles, similar to traditional celebrity worship.
Which influencers are used as case studies in this paper?
The paper analyzes the success of Stefanie Giesinger and Tammy Hembrow, both of whom have millions of followers.
What role does "online fandom" play on Instagram?
Online fandom provides the mechanism for influencers to gain celebrity status through constant engagement, sharing, tagging, and the creation of virtual communities.
How do influencers contribute to marketing?
They leverage their large, loyal follower bases to promote products and brands, acting as key figures in modern social media marketing strategies.
What unique features of Instagram foster this phenomenon?
The platform’s focus on visual storytelling, hashtags, and interactive tools like tagging and reposting allows for the creation of immersive virtual realities.
What is the "mechanism of engagement" mentioned in the text?
It refers to the way followers interact with content through likes, comments, and shares, which helps maintain the influencer's status and distribution of their message.
- Quote paper
- Anonym (Author), 2018, Instagram influencers as the new idols of our society, Munich, GRIN Verlag, https://www.grin.com/document/1278189
