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Instagram influencers as the new idols of our society


Term Paper, 2018

18 Pages, Grade: 2,0

Anonymous


Abstract or Introduction

Social media has become a part of our lives and checking new Instagram posts part of our daily routine. Online fandom has become nowadays something mainstream and almost every Instagram user has his favorite influencer, who he observes on daily basis, admires and secretly wishes for his live to be like his. This paper focuses on establishing why those Influencers have become the new idols of our society. On the example of two young women, who have more than a million followers on their accounts, I will try to explain their phenomenon and the reason for their success. As their almost celebrity status is established mostly thanks for their fans. Moreover, the mechanism of online fandom and instagram will be explained.

Details

Title
Instagram influencers as the new idols of our society
College
University of Potsdam  (Anglistik)
Grade
2,0
Year
2018
Pages
18
Catalog Number
V1278189
ISBN (eBook)
9783346723260
ISBN (Book)
9783346723277
Language
English
Keywords
instagram, influencers, social media, Tammy hembrow, Stefanie giesinger, idols, social media marketing
Quote paper
Anonymous, 2018, Instagram influencers as the new idols of our society, Munich, GRIN Verlag, https://www.grin.com/document/1278189

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