Instagram influencers as the new idols of our society

Term Paper , 2018 , 18 Pages , Grade: 2,0

Communications - Public Relations, Advertising, Marketing, Social Media

Social media has become a part of our lives and checking new Instagram posts part of our daily routine. Online fandom has become nowadays something mainstream and almost every Instagram user has his favorite influencer, who he observes on daily basis, admires and secretly wishes for his live to be like his. This paper focuses on establishing why those Influencers have become the new idols of our society. On the example of two young women, who have more than a million followers on their accounts, I will try to explain their phenomenon and the reason for their success. As their almost celebrity status is established mostly thanks for their fans. Moreover, the mechanism of online fandom and instagram will be explained.

Inhaltsverzeichnis (Table of Contents)

• Abstract
• Introduction
• The phenomenon of Instagram
• Online Fandom
• Instagram followers
• Influencers as the new idols
• The new idols of Instagram

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper aims to analyze the rise of Instagram influencers as the new idols of our society. Using the examples of Stefanie Giesinger and Tammy Hembrow, the paper explores the phenomenon of online fandom and the mechanisms behind the success of influencers.

• The growing influence of social media platforms in our lives
• The role of Instagram as a platform for socialization, public debate, and information exchange
• The emergence of influencers as key figures in online marketing and product promotion
• The dynamics of online fandom and follower engagement
• The creation and maintenance of idealized personas by influencers

Zusammenfassung der Kapitel (Chapter Summaries)

• Abstract: This section provides an overview of the paper's focus on the growing influence of Instagram influencers and explores their role as new idols in our society.
• Introduction: This chapter delves into the increasing significance of social media platforms in our lives, particularly Instagram's impact on socialization, public debate, and information exchange. The concept of influencers is introduced, highlighting their role in marketing and product promotion through their large follower bases.
• The phenomenon of Instagram: This chapter examines Instagram's unique features that foster the creation of virtual realities and self-presentation through visual and textual content. The chapter discusses the mechanisms of engagement, including sharing, tagging, reposting, and hashtaging, and explores the dynamics of follower interaction and content distribution.

Schlüsselwörter (Keywords)

This paper explores the key concepts of social media, Instagram, online fandom, influencers, celebrity culture, self-presentation, marketing, product promotion, and follower engagement. It examines how these elements intersect to create the phenomenon of Instagram influencers as new idols in our society.

• College: University of Potsdam (Anglistik)
• Grade: 2,0
• Author: Anonym (Author)
• Publication Year: 2018
• Pages: 18
• Catalog Number: V1278189
• ISBN (PDF): 9783346723260
• ISBN (Book): 9783346723277
• Language: English
• Tags: instagram, influencers, social media, Tammy hembrow, Stefanie giesinger, idols, social media marketing