This is a business report about the current marketing concept of Burrito Loco locations in Prague, Czech Republic.
This audit will focus on in-store marketing concepts as well as on several online marketing platforms. The information in this report was gathered by visiting and examining two out of nine locations. Additionally, various academic resources were used to support these observations. This business report aims to improve the marketing efforts of the company as well as to create a strong and consistent image across all online and offline marketing platforms.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- In-store marketing
- Interior design
- Menu offering
- Digital Marketing
- Website
- Consistency
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This business report aims to evaluate the marketing concept of Burrito Loco locations in Prague, focusing on both in-store and online marketing strategies. The report analyzes two specific branches, aiming to identify areas for improvement and propose recommendations for creating a strong and consistent brand image across all platforms.
- In-store marketing strategies
- Impact of interior design and menu offerings on customer experience
- Online marketing presence and consistency
- Strategies for building brand recognition and customer loyalty
- Evaluation of the effectiveness of current marketing efforts
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter sets the context for the report by explaining the purpose and scope of the analysis, focusing on in-store and online marketing efforts of Burrito Loco branches in Prague.
- In-store marketing: This chapter analyzes the in-store marketing strategies of Burrito Loco by examining the interior design and menu offerings of two specific branches in Prague. The analysis considers the impact of seating arrangements, interior decoration, and menu presentation on customer experience and satisfaction.
Schlüsselwörter (Keywords)
This business report analyzes the marketing strategies of Burrito Loco in Prague, focusing on in-store marketing elements such as interior design and menu offerings, as well as online marketing platforms. The report examines key themes related to customer experience, brand consistency, and the effectiveness of marketing efforts in building brand recognition and customer loyalty.
- Quote paper
- Sophie Märzweiler (Author), 2022, Business-Marketing Report "Burrito Loco", Munich, GRIN Verlag, https://www.grin.com/document/1284599
