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How does web design affect consumers’ trust in online shopping?

Name: How does web design affect consumers’ trust in online shopping?
Price: 18.95 EUR
Availability: InStock
Author: Julia Petker
ISBN: 9783346799760

Scientific Study, 2022

23 Pages, Grade: 1,0

Julia Petker (Author)

Abstract or Introduction

The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey.

This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.

Details

Title: How does web design affect consumers’ trust in online shopping?
College: Mälardalen University
Grade: 1,0
Author: Julia Petker (Author)
Year: 2022
Pages: 23
Catalog Number: V1318807
ISBN (eBook): 9783346797285
ISBN (Book): 9783346799760
Language: English
Keywords: trust, purchase intention, visual appeal, brand image, quality of visuals

Quote paper: Julia Petker (Author), 2022, How does web design affect consumers’ trust in online shopping?, Munich, GRIN Verlag, https://www.grin.com/document/1318807

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