Abstract or Introduction
The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey.
This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.
- Quote paper
- Julia Petker (Author), 2022, How does web design affect consumers’ trust in online shopping?, Munich, GRIN Verlag, https://www.grin.com/document/1318807