Adaptive Corporate Culture in International Business Management

Libro Especializado , 2023 , 272 Páginas , Calificación: 1

Economía de las empresas - Administración de empresas, gestión, organización

This book is mainly built upon our investigations of international enterprises operating in France, Germany, Italy, Austria, Japan, Hong Kong, USA, Finland and India. It's then enriched by case studies from China, Bahrain, Australia, Thailand, Spain and Indonesia. Multinational aspects are thus thoroughly discussed. COVID-19 has taught enterprises a lesson to be resilient, even more importantly for those running international operations.

Resilience comes from agility, and agility starts with culture. The book is here to help us practitioners and students of International Business Management succeed in building an Adaptive Corporate Culture (ACC) and align it with an agile strategy. Chapters 1 to 6 bring the ACC to the table, while Chapters 7 onwards explore the diverse flavours of corporate culture in different sectors: energy & telecom, asset management, and aviation travel & tourism. In addition to further expanding our horizon, they may trigger fresh ideas for our own industry.

While strategy has always been in the centre of managers' attention, the fundamental role of culture in the firm's success is often overlooked. Sadly because it's not well understood. Culture has been accountable for around 40% of differences between good performing and poor performing enterprises. For multinationals, it is estimated that 60% of Merger and Acquisitions fail to meet their intended objectives, or fail altogether, because of unresolved cultural issues. If aligned well with strategy, the combination will create an unbeatable power. If not, culture will eat strategy as a breakfast.

Culture is complex. It's "broad, deep and stable," wrote Edgar Schein, an MIT professor emeritus in leadership. Yet stable doesn't mean static: Cultures are dynamic. It's even more complex in multinational companies, where cultures meet cultures: Interactions between cultures are inevitable. Take benefits from the book, to make culture and strategy have lunch together. Share your experiences and reach us at [e-mail]. Competitors can copy our strategy, but nobody can copy our culture.

Table of Contents

• Foreword
• About the Authors
• Chapter 1: Adaptive Corporate Culture: A New Paradigm
• Chapter 2: Culture and Strategy: A Powerful Duo
• Chapter 3: Building an Adaptive Corporate Culture (ACC)
• Chapter 4: The Role of Leadership in ACC
• Chapter 5: Measuring and Evaluating ACC
• Chapter 6: Implementing ACC in Practice
• Chapter 7: ACC in the Energy and Telecom Sector
• Chapter 8: ACC in Asset Management
• Chapter 9: ACC in Aviation Travel and Tourism

Objectives and Key Themes

This book explores the crucial role of Adaptive Corporate Culture (ACC) in achieving resilience and success in international business management. It draws on extensive research and case studies from various multinational companies across the globe, emphasizing the importance of aligning culture with agile strategy.

• The significance of ACC in fostering resilience and agility in international businesses.
• The impact of culture on strategy and its influence on organizational performance.
• The process of building and implementing ACC in multinational organizations.
• The relationship between leadership and ACC.
• The application of ACC in diverse industry sectors, such as energy & telecom, asset management, and aviation travel & tourism.

Chapter Summaries

• Chapter 1: Adaptive Corporate Culture: A New Paradigm: Introduces the concept of Adaptive Corporate Culture (ACC) and its relevance in today's dynamic business environment. It explores the challenges faced by multinational companies and highlights the need for a flexible and adaptable culture.
• Chapter 2: Culture and Strategy: A Powerful Duo: Examines the profound relationship between culture and strategy, emphasizing the critical role of a well-aligned culture in achieving organizational success. The chapter explores the consequences of misaligned cultures and the potential for cultural clashes within multinational organizations.
• Chapter 3: Building an Adaptive Corporate Culture (ACC): Provides a practical guide to building an ACC within multinational companies. It outlines key principles and strategies for fostering a culture that embraces adaptability, innovation, and collaborative learning.
• Chapter 4: The Role of Leadership in ACC: Analyzes the vital role of leadership in shaping and sustaining ACC. It explores the leadership behaviors and skills essential for cultivating a culture of agility and resilience.
• Chapter 5: Measuring and Evaluating ACC: Presents frameworks and tools for measuring and evaluating the effectiveness of ACC within organizations. It discusses metrics and indicators that can be used to assess the progress and impact of cultural initiatives.
• Chapter 6: Implementing ACC in Practice: Offers practical insights and case studies demonstrating the successful implementation of ACC in diverse multinational settings. It provides real-world examples of how companies have leveraged ACC to achieve strategic objectives.
• Chapter 7: ACC in the Energy and Telecom Sector: Examines the specific challenges and opportunities for ACC in the energy and telecom industry. It explores case studies and best practices from leading companies in this sector.
• Chapter 8: ACC in Asset Management: Delves into the application of ACC in the asset management sector, highlighting the unique needs and complexities of this industry. The chapter analyzes the role of culture in managing risk, building trust, and achieving long-term performance.
• Chapter 9: ACC in Aviation Travel and Tourism: Explores the dynamics of ACC within the aviation travel and tourism sector. It discusses the impact of cultural factors on customer service, operational efficiency, and competitive advantage.

Keywords

This book focuses on Adaptive Corporate Culture (ACC), resilience, agility, international business management, multinational companies, strategy alignment, leadership, cultural transformation, organizational performance, industry sectors, case studies, best practices, and global business challenges.

• Calificación: 1
• Autores: Andy Marjoko (Autor), Aurélia Royer-Duffait (Autor), Caroline Saradjian (Autor)
• Año de publicación: 2023
• Páginas: 272
• No. de catálogo: V1323193
• ISBN (PDF): 9783346810021
• ISBN (Libro): 9783346810038
• Idioma: Inglés
• Etiqueta: adaptive corporate culture, international business management, define corporate culture, corporate culture in marketing, corporate culture in business, corporate culture in strategic management, types of corporate culture