Resumen o Introducción
China has a rapid economic growth and a huge market. Therefore it is very interesting to take a look at one of Chinas big players. For this term-paper, I chose the Tsingtao Brewery Group. Its sponsoring of the Olympic Games will draw world-wide attention to it.
In this term-paper, I would like to give an insight in Chinas largest brewery, explain its history, the products and its strategy in the domestic and international market. The Chinese beer market is the most attractive world-wide, that’s why it is worth knowing how the market is set up and how it might develop in the future.
- Citar trabajo
- Judith Blaß (Autor), 2008, Tsingtao Brewery Group, Múnich, GRIN Verlag, https://www.grin.com/document/132525
Textos similares
Así es como funciona
✕
Extracto de
10
Páginas
Comentarios