Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications


Case Study, 2021

28 Pages, Grade: 1,3


Excerpt


Table of Contents

Abbreviation list

1 Introduction

2 Background Information
2.1 History
2.2 Key Facts
2.3 Vision and Mission
2.4 Brand Architecture
2.5 Competitive analysis
2.5.1 Tesla
2.5.2 Lucid

3 Polestar's scale-up and its revolutionary brand strategy
3.1 Customer-based brand equity
3.2 Polestar's brand identity
3.3 Integrated marketing communication strategy
3.4 Advertising effect model
3.5 Sales strategy

4 Conclusion

References

Excerpt out of 28 pages

Details

Title
Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications
College
Linnaeus University
Course
IMC & Brand Management
Grade
1,3
Authors
Year
2021
Pages
28
Catalog Number
V1327846
ISBN (eBook)
9783346820259
ISBN (Book)
9783346820266
Language
English
Keywords
Brand Management, Polestar, Marketing, IMC, EV
Quote paper
Jakob Maas (Author)David Heidler (Author)Tim Betz (Author)Pim Groot Koerkamp (Author), 2021, Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications, Munich, GRIN Verlag, https://www.grin.com/document/1327846

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Title: Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and
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