1. Introduction
In 1984, Michael Dell, a student from the University of Texas has found his own
company selling computers build together from stock parts. With the philosophy of
offering customers customized PC’s and selling these directly to them Dell’s company
became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started
to market his business predominantly over the internet. With this paper the author
wants to analysis the main company homepage, www.dell.com, from an effectiveness
perspective. On the following pages the reader will receive information about the
business objective, Dell’s business models, the audience profile, the web evaluation
and a competitor analysis. At the end the findings will be summed up in an overall
assessment and a conclusion with a recommendation will be given.
[...]
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Business Objectives and Business Model
- Audience Profile
- Website Evaluation
- Information Design
- Navigation Design
- Presentation Design
- Accessibility
- Visibility and Traffic Generation
- Competitor Analysis
- Summary and Overall Assessment
- Final Conclusion and Recommendation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper analyzes the main company homepage of Dell, www.dell.com, from an effectiveness perspective. It aims to provide information about the business objectives, Dell's business models, the audience profile, the web evaluation, and a competitor analysis. It also aims to provide a summary and overall assessment, culminating in a conclusion with a recommendation.
- Dell's business objectives and model
- The target audience of the website
- Website evaluation in terms of design, navigation, and accessibility
- Competitor analysis of Dell's website
- Overall assessment and final recommendation
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the context for the paper, outlining Dell's history, its rise to prominence as a PC seller, and the focus on the effectiveness of its website. Chapter 2 delves into the company's business objectives, explaining Dell's commitment to customer-centricity and its direct sales model through the internet. The chapter also explores the website's role in advertising, branding, and selling, as well as its focus on customer interaction and building relationships.
Chapter 3 focuses on the target audience of the website, providing insights into the demographics and behavior of Dell's customers. Chapter 4 evaluates the website in detail, examining aspects such as information design, navigation, presentation, accessibility, and visibility. The evaluation considers the effectiveness of the website in meeting its goals and attracting users.
Chapter 5 delves into a competitor analysis, comparing Dell's website to those of its main rivals. This chapter examines the strengths and weaknesses of each website and draws comparisons in terms of design, features, and marketing strategies. The paper concludes with a summary and overall assessment, providing a holistic view of Dell's website and its effectiveness. Finally, it offers a final recommendation for improvement, based on the analysis presented throughout the paper.
Schlüsselwörter (Keywords)
This paper examines the effectiveness of Dell's website, www.dell.com, focusing on business objectives, business models, audience profile, website evaluation, and competitor analysis. Key concepts include customer-centricity, direct sales model, B2C and B2B, website design, navigation, accessibility, traffic generation, and competitor analysis.
- Citation du texte
- Christian Baumann (Auteur), 2009, Analysis of the website www.dell.com, Munich, GRIN Verlag, https://www.grin.com/document/134004
