Cultural differences between Germany and China in Corporations. A case study of Bayer AG

Étude de cas , 2021 , 16 Pages , Note: 1,0

Economie politique - Relations économiques Internationales

This case study aims to provide a comprehensive understanding of cultural diversity management, including its epistemology and associated opportunities and risks. The study intends to explore various options for addressing different dimensions of diversity, draw insightful conclusions relevant to corporate entities, and analyze the significance of cultural diversity for companies. Moreover, the study will examine the differences between Chinese and German cultures and their implications for businesses. By accomplishing these objectives, this case study seeks to equip companies with the knowledge needed to make informed decisions about managing cultural diversity.

Inhaltsverzeichnis (Table of Contents)

• 1 Introduction
• 1.1 Problem statement
• 1.2 The aim of the paper
• 1.3 Description of the procedure
• 2 Theoretical foundation
• 2.1 Definition of cultural diversity
• 2.2 Reason for diversity management
• 2.3 Intercultural competence
• 3 SWOT-Analysis diversity
• 3.1 Strengths
• 3.2 Weaknesses
• 3.3 Opportunities
• 3.4 Risks
• 4 Case Study: Diversity at Bayer AG
• 4.1 Intercultural workforce
• 4.2 Cultural differences between Germany and China
• 4.2.1 Daily life
• 4.2.2 Differences in work life
• 4.3 Diversity at Bayer AG
• 5 Recommendations for action
• 6 Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This case study focuses on Cultural Diversity Management, aiming to provide a comprehensive understanding of the topic. It explores the opportunities and risks associated with diversity management, examines different action options, and draws conclusions relevant to corporate entities. The study also investigates the importance of cultural diversity in companies and analyzes the cultural differences between China and Germany.

• The importance of cultural diversity in modern corporate structures.
• The benefits and challenges of diversity management in companies.
• The specific cultural differences between Germany and China.
• The impact of cultural diversity on Bayer AG as a case study.
• Recommendations for effective diversity management practices.

Zusammenfassung der Kapitel (Chapter Summaries)

The first chapter introduces the topic of diversity management, highlighting the problem statement and outlining the study's aims and methodology. Chapter two delves into the theoretical foundation of cultural diversity, defining the concept, exploring the reasons for diversity management, and discussing intercultural competence. Chapter three analyzes the strengths, weaknesses, opportunities, and risks associated with diversity management. Chapter four presents a case study of Bayer AG, focusing on its intercultural workforce and the cultural differences between Germany and China. This chapter explores the implications of these differences on daily life and work life.

Schlüsselwörter (Keywords)

This work explores key concepts like cultural diversity, diversity management, intercultural competence, SWOT analysis, case study, Bayer AG, Germany, China, cultural differences, and recommendations for action.

• Université: Cologne University of Applied Sciences
• Note: 1,0
• Auteur: Michelle Herzig (Auteur)
• Année de publication: 2021
• Pages: 16
• N° de catalogue: V1349954
• ISBN (PDF): 9783346856920
• ISBN (Livre): 9783346856937
• Langue: anglais
• mots-clé: Diversity, Intercultural, Competence, Bayer