The study focuses on the perception of card holders towards credit cards. The study was designed to gain a better understanding of the factors influencing 24 possession of credit cards and card holders’ satisfaction. The study also analyses the extent of utilization of credit cards by card holders and the level of awareness of bank customers not having credit cards about such cards.
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user.
In 1858, the then Finance Minister of the Governor General’s Council realized the need of a national bank. With this, the Government was found evincing interest in the development of the organized banking system in the Indian economy. Accordingly, the State Bank of India was set up for extending credit facilities to hitherto neglected areas of the country. However, the needs and requirements, hopes and aspirations of the masses remained neglected till the dawn of independence in 1947.
With the attainment of independence, the contours of development underwent radical changes. The Constitution of India assigned an overriding priority to social welfare and equating regional imbalance. The policy makers realized that the establishment of small affluent islands around the vast sea of backwardness was not the real purpose of promoting the financial institutions. The beginning of the planned concept of development way back in 1951 opened new vistas for the development of banking sector. The policy makers felt that the banking sector was not contributing substantially to the development and welfare of Indian society due mainly to the fact that they were working under the private sector with the sole motto of making profits. This engineered a strong foundation for the nationalization of commercial banks.
Table of Contents
I. Introduction and Design of the Study
II. Review of Previous Studies
III. Growth of Credit Card Industry in India
IV. Bank Customers’ Awareness about Credit Cards
V. Influence of Demographic and Banking Related Profile on Possession of Credit Cards
VI. Eligible Credit Limits and Actual Credit Limits availed by Credit Card Holders
VII. Extent of Usage of Credit Cards by Card Holders and Attitude of Card Holders towards Credit Cards
VIII. Card Holders’ Satisfaction towards Credit Cards
IX. Card holders’ Perception and Experience regarding the role of Core and Supplementary Service on Credit Cards
X. Summary of Results and Findings, Suggestions and Conclusion
Research Objectives and Themes
The primary aim of this research is to evaluate the perception, awareness, and usage patterns of credit cards among bank customers within the Krishnagiri district. The study investigates how demographic and banking-related variables influence the adoption and utilization of credit cards, while also assessing user satisfaction and the quality of bank services related to these products.
- Analysis of customer awareness levels regarding credit card brands, benefits, and service conditions.
- Evaluation of the influence of socioeconomic and demographic profiles on credit card possession.
- Assessment of credit limit eligibility and the actual utilization behavior of cardholders.
- Examination of consumer satisfaction levels and factors influencing the user experience in the banking sector.
Auszug aus dem Buch
1.1 Introduction
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user.
In 1858, the then Finance Minister of the Governor General’s Council realized the need of a national bank. With this, the Government was found evincing interest in the development of the organized banking system in the Indian economy. Accordingly, the State Bank of India was set up for extending credit facilities to hitherto neglected areas of the country. However, the needs and requirements, hopes and aspirations of the masses remained neglected till the dawn of independence in 1947.
With the attainment of independence, the contours of development underwent radical changes. The Constitution of India assigned an overriding priority to social welfare and equating regional imbalance. The policy makers realized that the establishment of small affluent islands around the vast sea of backwardness was not the real purpose of promoting the financial institutions. The beginning of the planned concept of development way back in 1951 opened new vistas for the development of banking sector.
Summary of Chapters
Chapter I: Provides an introduction and outlines the research design, including objectives, scope, methodology, and limitations.
Chapter II: Presents a comprehensive review of existing literature and previous research conducted on credit card usage and consumer perception.
Chapter III: Analyzes the historical growth and trends of the credit card industry within India.
Chapter IV: Evaluates the level of awareness among bank customers regarding various aspects of credit cards, such as brands and conditions.
Chapter V: Examines how demographic and banking profile variables correlate with the possession of credit cards.
Chapter VI: Explores the relationship between eligible credit limits and the actual limits utilized by cardholders.
Chapter VII: Highlights the patterns of credit card usage and the prevailing attitudes of cardholders towards their usage.
Chapter VIII: Describes and quantifies the satisfaction levels of cardholders regarding credit card services.
Chapter IX: Outlines the perception and experience of cardholders regarding the core and supplementary services provided by banks.
Chapter X: Summarizes the major research findings, offers practical suggestions, and concludes the study.
Keywords
Credit Cards, Banking Industry, Customer Awareness, Financial Services, Consumer Perception, Credit Limits, Customer Satisfaction, Demographic Influence, Plastic Money, Usage Pattern, India, Krishnagiri, Marketing of Banking Services, Financial Discipline, Revolving Credit.
Frequently Asked Questions
What is the core focus of this research?
The research focuses on analyzing the perception, awareness, and usage of credit cards specifically among bank customers residing in the Krishnagiri district, India.
What are the primary thematic areas investigated?
The thesis covers customer awareness, the impact of demographic profiles on card possession, credit limit utilization, consumer attitudes, and overall satisfaction with banking services related to credit cards.
What is the central research objective?
The main objective is to measure customer awareness, assess the influence of specific profiles on credit card ownership, and determine satisfaction levels to offer recommendations for industry improvement.
What scientific methods were employed?
The study utilizes a survey-based methodology, applying statistical tools such as Descriptive Statistics, Chi-square tests, Correlation analysis, Multiple Regression, Discriminant Function Analysis, Factor Analysis, and ANOVA.
What topics are addressed in the main body of the work?
The main body examines the growth of the Indian credit card industry, analyzes consumer awareness levels, determinants of credit limits, and explores the gap between customer perception and actual experience.
Which keywords best characterize this work?
Key terms include Credit Cards, Banking Industry, Consumer Perception, Customer Awareness, Financial Services, and Usage Patterns.
How does the study define "Bank Customers" for its sample?
In this study, "bank customers" refers to individuals who hold a deposit account with a commercial bank but do not possess a credit card; holders of credit cards are treated as a separate, distinct sample group.
What significance does the "Gap Analysis" hold in this study?
The gap analysis is crucial for understanding the difference between the expectations (perception) of credit cardholders and their actual experiences regarding core, facilitating, and supporting services provided by banks.
- Citation du texte
- R. Mohan (Auteur), 2017, A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District, Munich, GRIN Verlag, https://www.grin.com/document/1361419
