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Mobile Payment and Customer Behavior. Where does Germany stand?

Name: Mobile Payment and Customer Behavior. Where does Germany stand?
Price: 18.95 EUR
Availability: InStock
Author: Adrian Demuth
ISBN: 9783346885616

Essay, 2020

40 Pages, Grade: 1

Adrian Demuth (Author)

Excerpt

Table ofContent

List offigures

List of abbreviations

1. Introduction
1.1 Motivation and Relevance
1.2 Objective
1.3 Structure

2. Fundamentals „Mobile Payment”
2.1 Definition
2.2 Development
2.3 Technical Requirements and Forms
2.3.1 Basic Requirements
2.3.2 Transmission standards
2.3.3 Provider
2.4 Fields ofApplication

3. Acceptance & Spread of Mobile Payment
3.1 International Dissemination
3.2 Acceptance and Dissemination in Germany

4. Impact of Mobile Payments on the Willingness to spend and control
4.1 Decrease in Spending Control
4.2 Examples ofMobile Payment Models to increase Expenditure Control

5. Limits and Problems of“Virtual Purses”
5.1 Privacy
5.2 Security
5.3. Transaction Costs

6. Opportunities of “Virtual Purses”
6.1 CustomerLoyalty

7. Examples ofthe Implementation ofMobile Payment
7.1 PayPal - Implementation in Online Trade
7.2 Sparkasse - Implementation in direct Trade (Stationary POS)

8. Conclusion

List ofAnnexes

Excerpt out of 40 pages

Details

Title: Mobile Payment and Customer Behavior. Where does Germany stand?
College: University of Applied Sciences Ludwigshafen
Course: Finance und Economics
Grade: 1
Author: Adrian Demuth (Author)
Year: 2020
Pages: 40
Catalog Number: V1362190
ISBN (eBook): 9783346885609
ISBN (Book): 9783346885616
Language: English
Keywords: Mobile Payment Germany, Payment Germany, Bargeld Deutschland, Customer Behaviour Payment Germany

Quote paper: Adrian Demuth (Author), 2020, Mobile Payment and Customer Behavior. Where does Germany stand?, Munich, GRIN Verlag, https://www.grin.com/document/1362190

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