Mobile Payment and Customer Behavior. Where does Germany stand?


Ensayo, 2020

40 Páginas, Calificación: 1

Adrian Demuth (Autor)


Extracto


Table ofContent

List offigures

List of abbreviations

1. Introduction
1.1 Motivation and Relevance
1.2 Objective
1.3 Structure

2. Fundamentals „Mobile Payment”
2.1 Definition
2.2 Development
2.3 Technical Requirements and Forms
2.3.1 Basic Requirements
2.3.2 Transmission standards
2.3.3 Provider
2.4 Fields ofApplication

3. Acceptance & Spread of Mobile Payment
3.1 International Dissemination
3.2 Acceptance and Dissemination in Germany

4. Impact of Mobile Payments on the Willingness to spend and control
4.1 Decrease in Spending Control
4.2 Examples ofMobile Payment Models to increase Expenditure Control

5. Limits and Problems of“Virtual Purses”
5.1 Privacy
5.2 Security
5.3. Transaction Costs

6. Opportunities of “Virtual Purses”
6.1 CustomerLoyalty

7. Examples ofthe Implementation ofMobile Payment
7.1 PayPal - Implementation in Online Trade
7.2 Sparkasse - Implementation in direct Trade (Stationary POS)

8. Conclusion

List ofAnnexes

Final del extracto de 40 páginas

Detalles

Título
Mobile Payment and Customer Behavior. Where does Germany stand?
Universidad
University of Applied Sciences Ludwigshafen
Curso
Finance und Economics
Calificación
1
Autor
Año
2020
Páginas
40
No. de catálogo
V1362190
ISBN (Ebook)
9783346885609
ISBN (Libro)
9783346885616
Idioma
Inglés
Palabras clave
Mobile Payment Germany, Payment Germany, Bargeld Deutschland, Customer Behaviour Payment Germany
Citar trabajo
Adrian Demuth (Autor), 2020, Mobile Payment and Customer Behavior. Where does Germany stand?, Múnich, GRIN Verlag, https://www.grin.com/document/1362190

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