The Ogilvy farm has been in existence since 1910 by the Jarron's family when they were using the workhorses. The new methods of farming came and new machinery, but the crops and cattle are raised through the family tenure system. The farm uses solar panels for power and has a micro-distillery. Graeme Jarron is the head of the Ogilvy farm with the help of Caroline the wife. The Ogilvy potato vodka idea came up years ago after Graeme researched together with people from Heriot-Watt University. Since 2014, the Ogilvy farm engaged fully in the brewing potato vodka business and it is a great vodka producer globally. The farms main objective is to be the main and global potato vodka producer. The farm is run as a family business that does not consist of many members in the leadership program.
Inhaltsverzeichnis (Table of Contents)
- EXECUTIVE SUMMARY
- INTRODUCTION
- Social Sector
- Global Marketing Campaign Development
- Economic Sector
- Global Marketing Issues and Difficulties
- Political Factor
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to provide a comprehensive analysis of the global marketing strategies required for Ogilvy Spirits, a Scottish potato vodka producer, to successfully expand its market globally, focusing on the Russian market. The report explores key aspects of global marketing, including social, economic, and political factors that influence market success.
- Developing a consistent brand culture to foster international growth
- Adapting marketing strategies to align with cultural norms and consumer behaviors in specific markets
- Addressing the challenges of global market expansion, such as diverse regulations, payment methods, and business practices
- Understanding the importance of local market research and incorporating internal information to inform strategic decisions
- Navigating political and economic factors that influence market entry and growth
Zusammenfassung der Kapitel (Chapter Summaries)
- EXECUTIVE SUMMARY: Introduces Ogilvy Spirits, a family-run potato vodka producer in Scotland, and outlines its objective to become a global leader in the potato vodka industry.
- INTRODUCTION: Defines global marketing strategy and its benefits, highlighting the importance of adapting to different cultural contexts and the potential advantages of global expansion.
- Social Sector: Emphasizes the importance of creating a strong and consistent brand culture that resonates with diverse markets, specifically focusing on the Russian market and its vodka consumption culture.
- Global Marketing Campaign Development: Highlights the necessity of localizing communications, understanding market behaviors, and developing a comprehensive marketing plan that aligns with local efforts.
- Economic Sector: Discusses the challenges of global market expansion, including diverse regulations, payment methods, and business practices. Emphasizes the need for thorough market research and consideration of internal information to inform strategic decisions.
Schlüsselwörter (Keywords)
This report centers on global marketing strategies for Ogilvy Spirits, focusing on potato vodka production, brand culture, market research, cultural adaptation, and the Russian market as a target for expansion. It explores the complexities of navigating economic and political factors in global marketing, emphasizing the importance of local knowledge and strategic planning for successful international growth.
- Citation du texte
- Rhoda Frank (Auteur), Global Marketing Strategy for Ogilvy Spirits, Munich, GRIN Verlag, https://www.grin.com/document/1364341
