The world is going online, and the hospitality business is going to follow. Ten years ago
words like e-business, internet or intranet were considered to be specific technical terms. But
within only five years, the Internet changed our private lives and the way of doing business
for many managers. The world is getting connected and our economy is more global than ever
before. All kind of services are available to everybody for a very small amount of money and
only a few clicks away.
According to a survey about e-commerce in the hospitality business done by Arthur Andersen
two years ago (Cline & Warner, 2001), 41% of all hotel employees work with a computer
already and this amount is expected to increase to 51% by 2003. In this respect it was also
ascertained, that America still takes the leading position with 47%, while the rest of the world
lags behind with 37%. Of all employees 28% have internet access, but an increase of around
50% percent is expected over the next few years. Again America is taking the lead with 38%
of all employees connected to the world-wide-web (WWW), but the rest of the world is
expected to catch up in the future.
These are very important figures, as the profitable use of the internet strongly depends on the
common handling of day-to-day technologies in every business. Every company is forced by
the recent developments to take initiatives in the area of e-business. But what does e-business
mean? Faramarz Damanpour (2001) said it “is any net business activity that transforms
internal and external relationships to create value and exploit market opportunities driven by
new rules of the connected economy” (p.18). [...]
Inhaltsverzeichnis (Table of Contents)
- I. Introduction
- II. History
- A. History of e-business
- B. Recent developments in the hospitality business
- III. The three most important areas for hotels to use e-business successfully
- A. Online Reservation
- B. Human Resources
- C. E-Procurement
- IV. The importance of websites
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper investigates the use of e-business in private hotels in Europe, aiming to identify the three most effective ways to manage e-business successfully. The paper analyzes the current competitive situation of private hotels, explores the general e-business market landscape, and examines the challenges they face.
- The impact of e-business on the hospitality industry
- The importance of online reservations for hotels
- The role of human resources in e-business success
- The challenges and opportunities of e-procurement for hotels
- The value of websites for hotel marketing and customer engagement
Zusammenfassung der Kapitel (Chapter Summaries)
- I. Introduction: The introduction highlights the growing importance of e-business in the hospitality industry and examines the current adoption rate of e-business in hotels worldwide. It emphasizes the challenges faced by private hotels in adopting e-business, particularly in comparison to larger chains.
- II. History: This chapter provides a historical overview of e-business, tracing its development from the early days of the World Wide Web to the recent emergence of e-commerce and e-business in the hospitality industry. It discusses the initial enthusiasm and subsequent challenges faced by hotels as they embraced e-business, including the dot-com bubble and its aftermath.
- III. The three most important areas for hotels to use e-business successfully: This chapter focuses on three key areas where hotels can utilize e-business to enhance their services and profitability:
- A. Online Reservation: This section explores the benefits of online reservations for hotels, including cost savings, increased customer reach, and the ability to bypass intermediaries. It also highlights the challenges associated with implementing online reservation systems, such as the need for compatible software and technological improvements.
- B. Human Resources: This section examines how e-business can be leveraged to improve human resource management in hotels. It explores how online platforms can be used to recruit, train, and manage employees more effectively.
- C. E-Procurement: This section discusses the potential of e-procurement for hotels, highlighting the cost savings and efficiency gains that can be achieved through online purchasing of goods and services.
Schlüsselwörter (Keywords)
This paper examines key aspects of e-business in the private hotel sector in Europe, focusing on concepts such as online reservations, human resources, e-procurement, websites, cost reduction, customer engagement, and the competitive landscape of the hospitality industry.
- Citation du texte
- Ullrich Kastner (Auteur), 2002, What are the three best ways to manage e-business successfully in private hotels in Europe and why, Munich, GRIN Verlag, https://www.grin.com/document/13724
