In this report the general approach of Full-Service Carriers and Low-Cost Carriers has been further studied, and the response strategy adopted by Full-Service Carriers to stay competitive in the market has been further explained.
The advent of Low-Cost Carriers has changed the dynamics of the aviation market during the last two decades; consequently, the classic Full-Service Carrier, with its more elaborate passenger services as it is known in the modern days, does not exist anymore; this brings up big competition in the short and medium-haul market as Full-Service Carriers must compete with the simple structures and low costs of Low-Cost Carriers.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Full-Service Network Carrier
- Low-cost and leisure airlines
- Conclusion
- Recommendations to respond to the increasing threat from low-cost and leisure airlines
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report examines the strategic adjustments made by full-service airlines in response to the emergence of low-cost carriers (LCCs). It analyzes the distinct approaches of full-service network carriers (FSNCs) and LCCs, highlighting the competitive pressures faced by FSNCs in the short and medium-haul market.
- The impact of LCCs on the aviation market
- Distinctive strategies of FSNCs and LCCs
- Competitive challenges faced by FSNCs
- Response strategies adopted by FSNCs
- The future of FSNCs in a market dominated by LCCs
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides an overview of the evolving dynamics of the aviation market, highlighting the significant impact of LCCs on traditional FSNCs. It sets the stage for the subsequent analysis of FSNCs and LCCs.
- Full-Service Network Carrier: This chapter delves into the characteristics and strategies of FSNCs, including their focus on customer service, comprehensive product offerings, and multi-class service options. It examines examples like Lufthansa, highlighting the importance of digital services and premium offerings.
- Low-cost and leisure airlines: This chapter explores the core principles of LCCs, emphasizing their cost-effective approach, emphasis on short-haul routes, and limited free services. It illustrates how LCCs operate in a highly competitive market, prioritizing efficiency over luxury.
Schlüsselwörter (Keywords)
The primary focus of this report lies on the contrasting corporate strategies employed by full-service network carriers (FSNCs) and low-cost carriers (LCCs) in the aviation industry. Key themes include the competitive pressures faced by FSNCs, their strategic responses, and the evolving dynamics of the aviation market influenced by the rise of LCCs.
- Citation du texte
- Anonym (Auteur), 2023, Airlines corporate strategies. Distinctions between Full-Service and Low-Cost Carriers, Munich, GRIN Verlag, https://www.grin.com/document/1377256
