China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of China’s biggest companies and their brands. A strongly recommended read for practitioners and academics alike who want to keep up with the current development in the Middle Kingdom.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- China's Companies on a Global Scale
- China Brands going International
- China's Most Valuable Brands
- Interbrand
- Hurun Report
- Overview of China Brands
- Agricultural Bank of China
- Air China
- Alibaba
- Aluminum Corporation of China
- Baidu
- BaiSha
- Bank of China
- Bank of Communications
- Baosteel
- CCTV
- Changhong
- Changyu Pioneer Wine
- Chery
- China Citic Bank
- China Communications Construction
- China Construction Bank
- China FAW Group Corporation
- China Huaneng Group
- China Life Insurance Company
- China Merchants Bank
- China Metallurgical Group
- China Minmetas
- China Mobile
- China Nation Offshore Oil Corp
- China National Petroleum
- China Netcom
- China Overseas Estate
- China Railway Construction
- China Railway Engineering Corporation Group
- China Resources
- China South Industries Group Corporation
- China Southern Power Grid
- China State Construction Engineering Corp
- China Telecom
- China Unicom
- China Vanke
- COFCO
- Conch Cement
- COSCO
- Ctrip
- DongFeng Motor Co. Ltd
- Furongwang
- Geely
- Gome
- Gree
- Haier
- Home Inn
- Hongtashan
- Huawei
- HuiYuan Juice
- Industrial and Commercial Bank of China
- Lenovo
- Li-Ning
- Meng Niu
- Meters/bonwe
- Midea
- Minsheng Bank
- Moutai
- NetEase.com
- New Oriental
- PICC
- Ping An Insurance Group of China
- Shagang Group
- Shanghai Automotive Industry Corporation
- Shoudu Iron and Steel Group
- Sina
- Sinopec
- Sinosteel
- State Grid China
- Suning
- TCL Group Co., Ltd
- Tencent Holdings Limited
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report provides a comprehensive overview of China's most influential brands. It aims to highlight the significance of these brands in the global market, particularly with China's growing economic presence in the West. Key themes addressed in the report include:- China's economic growth and its impact on global business
- The rise of Chinese companies and brands on the international stage
- The importance of branding in a globalized economy
- The key factors influencing the success of Chinese brands
- The potential for Chinese brands to become household names in the West
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins with an introduction that sets the context for understanding the significance of Chinese brands in the global market. It emphasizes the growing economic power of China and the increasing visibility of Chinese companies worldwide.
The report then delves into the specific characteristics of Chinese companies operating on a global scale. This chapter explores the strategies and challenges faced by these companies as they expand their operations into new markets.
Following this, the report focuses on the strategies and challenges involved in Chinese brands going international. This section analyzes the factors influencing the success of Chinese brands in global markets, as well as the hurdles they must overcome to establish a strong international presence.
Finally, the report provides a detailed overview of China's most valuable brands. It examines the rankings of these brands according to different criteria, including brand value and market capitalization. The report also provides insights into the unique characteristics of each brand and its contribution to the overall landscape of Chinese branding.
Schlüsselwörter (Keywords)
This report explores the key aspects of Chinese branding, including the rise of China's economy, the impact of Chinese companies on global business, the importance of brand building, and the potential for Chinese brands to gain international recognition. The report provides insights into the strategies and challenges of Chinese companies going global, as well as the characteristics of China's most influential brands. The report's key themes are: China's economic growth, global business, branding, international markets, and the rise of Chinese brands.- Arbeit zitieren
- Tobias Reinold (Autor:in), 2009, The China Brand Report, München, GRIN Verlag, https://www.grin.com/document/140067
