China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of China’s biggest companies and their brands. A strongly recommended read for practitioners and academics alike who want to keep up with the current development in the Middle Kingdom.
Table of Contents
Introduction
China’s Companies on a Global Scale
China Brands going International
China’s Most Valuable Brands
Interbrand
Hurun Report
Overview of China Brands
Agricultural Bank of China
Air China
Alibaba
Aluminum Corporation of China
Baidu
BaiSha
Bank of China
Bank of Communications
Baosteel
CCTV
Changhong
Changyu Pioneer Wine
Chery
China Citic Bank
China Communications Construction
China Construction Bank
China FAW Group Corporation
China Huaneng Group
China Life Insurance Company
China Merchants Bank
China Metallurgical Group
China Minmetas
China Mobile
China Nation Offshore Oil Corp
China National Petroleum
China Netcom
China Overseas Estate
China Railway Construction
China Railway Engineering Corporation Group
China Resources
China South Industries Group Corporation
China Southern Power Grid
China State Construction Engineering Corp
China Telecom
China Unicom
China Vanke
COFCO
Conch Cement
COSCO
Ctrip
DongFeng Motor Co. Ltd.
Furongwang
Geely
Gome
Gree
Haier
Home Inn
Hongtashan
Huawei
HuiYuan Juice
Industrial and Commercial Bank of China
Lenovo
Li-Ning
Meng Niu
Meters/bonwe
Midea
Minsheng Bank
Moutai
NetEase.com
New Oriental
PICC
Ping An Insurance Group of China
Shagang Group
Shanghai Automotive Industry Corporation
Shoudu Iron and Steel Group
Sina
Sinopec
Sinosteel
State Grid China
Suning
TCL Group Co., Ltd.
Tencent Holdings Limited
Tongrentang
Tsingtao Brewery
Wahaha
Wu Mart
Wuliangye Yibin
Yili Group
ZTE
Objectives and Topics
This report provides a comprehensive overview of the most influential Chinese companies and their brands in 2009, aiming to bridge the knowledge gap for Western practitioners and academics regarding the rapid development of the Chinese economy.
- Examination of China's economic growth and global market presence.
- Analysis of the emerging Chinese consumer landscape.
- Evaluation of brand value through leading industry frameworks (Interbrand, Hurun Report).
- Detailed corporate profiles of major Chinese industry leaders.
Excerpt from the Book
Introduction
Why a report about brands and companies in the People’s Republic of China? As the most rapidly growing region in the world over the past decade, the People’s Republic of China has attained a new level of prosperity. Over the past quarter-century, China has achieved phenomenal economic growth – primarily through a combination of exports, massive infrastructure spending and gradual market liberalization – culminating in China’s entry into the World Trade Organization in 2001. Many economists now predict China’s economy will surpass the size of the U.S. economy by 2035 (Beebe, Hew et al. 2006).
In Asia as a whole region's per capita income has more than doubled since the wrenching Asian financial crisis of 1997-98. Since 1990, over 400 million fewer Asians are living in poverty on incomes of less than $2 per day. On the surface, the region has much to celebrate on the long and arduous road to economic development. Many believe the Asia Century is now at hand (Roach 2009).
From a consumer side, however, the U.S. consumer is still the dominant player in the global economy. Although America accounts for only about 4.5% of the world's population, its consumers spent about $10 trillion in 2008. By contrast, although China and India collectively account for nearly 40% of the world's population, their combined consumption was only about $2.5 trillion in 2008.
Summary of Chapters
Introduction: This chapter contextualizes China's phenomenal economic growth and its shift toward global market integration, highlighting the increasing importance of the Chinese consumer.
China’s Companies on a Global Scale: This section presents statistical data regarding the representation of Chinese firms within the Fortune Global 500 rankings.
China Brands going International: This chapter analyzes survey results regarding Western consumer perceptions of Chinese products and discusses the challenges of global brand building.
China’s Most Valuable Brands: This section provides an comparative evaluation of top Chinese brands using the Interbrand methodology and the Hurun Report research.
Overview of China Brands: This final section acts as a directory, providing structured profiles including industry classification, operational scope, and background for a wide range of significant Chinese enterprises.
Keywords
China, Brands, Economy, Fortune Global 500, Interbrand, Hurun Report, Consumer Market, Globalization, Manufacturing, B2B, Export, Branding, Market Liberalization, Corporate Strategy, SOE.
Frequently Asked Questions
What is the fundamental purpose of this report?
The report provides an essential overview of China's largest companies and brands to help Western readers understand the current developments in the Chinese economy.
What are the central thematic areas covered?
The report focuses on economic growth, the rise of the Chinese consumer, brand value assessment, and specific profiles of leading Chinese corporations across various sectors.
What is the primary objective of the work?
The primary goal is to inform practitioners and academics about the evolving landscape of Chinese brands as they transition from domestic manufacturers to innovative, global players.
Which scientific or analytical methods were used?
The report utilizes quantitative rankings from the Fortune Global 500, brand value measurements from Interbrand and the Hurun Report, and qualitative market analysis to present the current situation.
What topics are discussed in the main part of the report?
The main part covers the global standing of Chinese firms, international brand strategies, methodologies for measuring brand value, and detailed industry-by-industry company profiles.
Which keywords best characterize this work?
Key terms include China, brands, globalization, Fortune Global 500, branding, and economic development.
How is the brand value of Chinese companies measured in this document?
The report presents findings from two external sources: Interbrand, which calculates NPV (Net Present Value), and the Hurun Report, which uses a mix of financial data and consumer research.
Why are Chinese companies often compared to Western competitors like Wal-Mart or Coca-Cola?
These comparisons illustrate the goal of many Chinese firms to evolve from low-cost contract manufacturers into globally competitive entities with strong brand equity.
- Quote paper
- Tobias Reinold (Author), 2009, The China Brand Report, Munich, GRIN Verlag, https://www.grin.com/document/140067
