The Essay provides the theories that under pin the Organizational Behaviour.The essay focuses on Honey and Mumford theory also.
Table of Contents
1) Aims and Objectives
2) Six step model of internationalization
3) Challenges faced by the organization
3.1) Socio-Cultural
3.2) Legal
3.3) Economic
3.4) Political
3.5) Technology
4) Mode of Entry
Research Objectives and Core Themes
This report investigates the internationalization process for a UK-based food retailer, specifically evaluating the critical challenges and strategic considerations required for expansion into foreign markets like Italy or China.
- Governmental laws and regulatory environments.
- Socio-cultural differences between home and host countries.
- Market selection and strategic evaluation.
- Determination of the optimal entry mode (e.g., franchising, joint venture).
- Application of the SLEPT analysis model for international strategy.
Excerpt from the Book
3) Challenges faced by the organization
There are numerous factors that are unfavourable for operating business. Each and every issues and aspects should be carefully considered, examined and analyzed. In order to explain how the different issues arise from different factors, variety of theoretical models and approaches are developed. The most significant model used for carrying out this study is SLEPT model (Doole and Lowe, 2005). SLEPT stands for Social,Legal, Economical, Political, and Technological environments that have influence on international marketing and Internationalization.
3.1) Socio-Cultural
The social and cultural influences on international market are immense. Differences in social conditions, religion and material culture all effect consumers’ perceptions and patters on buying behavior. In relation to the International marketing culture can be defined as: “The sum total of learned beliefs, values and customs that serve to direct consumer behavior in a particular country market” (Doole and Lowe, 2005 pg 7).
Summary of Chapters
1) Aims and Objectives: Defines the core goals of the research, focusing on the identification of international market challenges and entry strategies.
2) Six step model of internationalization: Introduces the theoretical framework used to map the journey of internationalization from motives to entry points.
3) Challenges faced by the organization: Details the external environmental factors influencing international business through the application of the SLEPT model.
4) Mode of Entry: Briefly addresses the strategic decision-making process required to choose an effective method for entering foreign markets.
Keywords
Internationalization, Market Selection, Mode of Entry, SLEPT Model, Socio-Cultural, Legal Systems, Economic Policies, Political Environment, Technology, Global Marketing, Business Strategy, Risk Management, Trade Agreements, Consumer Behavior, Foreign Markets.
Frequently Asked Questions
What is the primary focus of this research paper?
The paper examines the strategic considerations for a UK food retailer planning to enter foreign markets, focusing on the necessary environmental analysis and entry methodology.
What key themes are addressed in this study?
Central themes include the impact of legal systems, cultural variations, economic policies, political stability, and technological advancements on international business success.
What is the main objective of the organization in this context?
The primary goal is to determine the most suitable international market (e.g., Italy or China) and identify the most effective mode of entry for the company.
Which scientific model is utilized for the analysis?
The study employs the SLEPT model, which stands for Social, Legal, Economical, Political, and Technological factors, to evaluate the international business environment.
What does the main body of the document cover?
The main body covers the six-step model of internationalization and provides a detailed breakdown of the environmental factors that constitute the SLEPT framework.
Which keywords characterize this document?
Key terms include internationalization, market selection, entry modes, SLEPT analysis, and global marketing strategy.
Why is the legal environment considered a "double-edged sword" for international firms?
The legal environment is complex because firms must navigate local, host-country, and international laws simultaneously, which significantly impacts pricing, distribution, and ethical practices.
How does the author define culture in the context of international marketing?
Culture is defined as the sum total of learned beliefs, values, and customs that influence and direct consumer behavior within a specific market.
- Citation du texte
- Syed Taqvi (Auteur), 2009, Theories under pining Organizational Behaviour, Munich, GRIN Verlag, https://www.grin.com/document/141870
