Harnessing for Global Competition. How can Africa Leverage Tourism Industry for Global Growth


Essay, 2019

10 Pages


Abstract or Introduction

This study investigates how Africa may exploit the tourist industry for global competition while harnessing it in the process. The growing importance of tourism and the recent spotlight it has received, on the one hand, and the absence of adequate coverage of tourism-growth nexus research in Africa in general, have given birth to the brainchild of the entire investigation. The inquiry uses the proposed competitiveness model, which is based on a review of leading international tourism destination development and marketing strategies, to identify important "best practice" trends and destination competitiveness success indicators.

Details

Title
Harnessing for Global Competition. How can Africa Leverage Tourism Industry for Global Growth
Authors
Year
2019
Pages
10
Catalog Number
V1442763
ISBN (eBook)
9783964875716
Language
English
Keywords
harnessing, global, competition, africa, leverage, tourism, industry, growth
Quote paper
Isaac Muponya (Author)Rumbidzai Chiyangwa (Author), 2019, Harnessing for Global Competition. How can Africa Leverage Tourism Industry for Global Growth, Munich, GRIN Verlag, https://www.grin.com/document/1442763

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