Fast-moving consumer goods, also known as consumer packaged goods include those products that are sold quickly and at comparatively low cost. To discuss the statement of innovation, it has been reviewed that today most fast moving companies are trying to achieve their vision, mission and objectives to meet profit, growth, gain. They achieve these factors by creating innovative products because the leading companies are known as innovators which try to keep changing their current environment and want to make it more effective.
This study was conducted to find out the characteristics of innovation in an emerging economy (India). A theoretical model was developed and six factors were highlighted that can impact innovation in Indian FMCG sector positively or negatively. Data was gathered through surveys and interviews. Sample size for surveys was 200 and that of interviews was 5. Collected data was analysed using frequency distribution, descriptive statistics and regression analysis. It was found that entry of new firms, product market competition, investments in R&D, attitude towards behaviour, subjective norms and observability have positive impact on innovation in Indian consumer packaged goods sector. The study concluded that innovation is the heart of sustainability through which emerging economies can gain competitive advantage. Innovation is very important for the success of an economy.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- List Of Tables
- List Of Figures
- Chapter 1: Introduction
- Background Of The Study
- Problem Statement
- Research Aims And Objectives
- Research Questions
- Expected Results Of The Study
- Significance Of The Study And Impact On Beneficiaries
- Definition Of Key Terms
- Organization Of The Study
- Chapter 2: Background And Literature Review
- Emerging Markets Definition And Innovations Related Characteristics
- Fmcg Industries Definition And Innovations Related Characteristics
- The Process Of Innovations In Fmcg Firm Operating In Emerging Markets / In Fmcg Industry
- Conceptual Framework
- Theoretical Framework
- Chapter 3: Research Methodology
- Current State Of Innovation Process In Indian Fmcg Industry
- Methods For Evaluation Of Elements In Theoretical Model
- Chapter 4: Analysis Of Findings
- Quantitative Findings
- Qualitative Findings
- Brief Analysis Of Findings
- Chapter 5: Conclusions
- Conclusion
- Recommendations
- References
- Appendices
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research study examines the characteristics of innovation within the Indian consumer packaged goods (FMCG) sector, an emerging market. The study seeks to understand the factors influencing innovation within this industry and how these factors contribute to the sustainability and competitiveness of the Indian economy.
- Factors influencing innovation in the Indian FMCG sector.
- Role of research and development (R&D) in driving innovation.
- Impact of competition and market dynamics on innovation.
- Relationship between innovation and economic sustainability in emerging markets.
- The importance of innovation in gaining a competitive advantage for emerging economies.
Zusammenfassung der Kapitel (Chapter Summaries)
The study begins by introducing the concept of fast-moving consumer goods (FMCG) and their role in innovation within the Indian market. It highlights the importance of innovation for FMCG companies to achieve growth and profitability.
Chapter 2 delves into the background and literature review, providing definitions of emerging markets and FMCG industries. The chapter also examines the characteristics of innovation within these contexts and explores the process of innovation in FMCG firms operating within emerging markets.
Chapter 3 focuses on the research methodology, including the data collection methods used for the study. It also outlines the framework used for evaluating the factors impacting innovation in the Indian FMCG sector.
Chapter 4 presents the analysis of the findings gathered from the study. This chapter includes both quantitative and qualitative findings, providing insights into the factors that have a positive or negative impact on innovation.
The study concludes with a discussion of the main findings and recommendations for future research.
Schlüsselwörter (Keywords)
This research focuses on innovation within the Indian consumer packaged goods (FMCG) industry, specifically exploring the role of research and development (R&D), competition, and emerging markets. The study aims to understand how innovation contributes to economic sustainability and competitive advantage within emerging economies.
- Quote paper
- Nashra Rafiq (Author), 2019, Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market, Munich, GRIN Verlag, https://www.grin.com/document/1449223
