This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- 1. Introduction
- 2. Theoretical Background and Hypotheses
- 2.1 Industry Outlook of Cloud Gaming
- 2.2 Adoption of Technological Innovation
- 2.2.1 Applied Technology Acceptance and Adoption Models and Theories
- 2.2.2 Hedonic Information Systems and derived Hypotheses
- 2.3 Proposed Model for Quantitative Research
- 3. Research Context, Data, and Method
- 3.1 Research Context
- 3.2 Research Data
- 3.3 Research Method
- 4. Results
- 4.1 Sample Characteristics
- 4.2 Measurement Validation
- 4.3 Structural Equation Model Results
- 5. Discussion
- 6. Conclusion and Limitations
- Bibliography
- Appendix
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work project aims to identify key factors influencing customer adoption of cloud gaming platforms. The research utilizes the Unified Theory of Acceptance and Use of Technology (UTAUT 2) combined with the concept of Flow, incorporating amendments relevant to hedonic information systems. This research employs a structural equation model, empirically tested on a convenience sample of gaming community members.
- Customer adoption of cloud gaming platforms
- Unified Theory of Acceptance and Use of Technology (UTAUT 2)
- Flow Theory
- Hedonic information systems
- Empirical research through structural equation modeling
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Introduction: This chapter provides an overview of the emerging trend of cloud gaming, comparing it to the "Netflix-For-Gaming" model. It emphasizes the growth potential of the cloud gaming industry and highlights the need for further research in this relatively unexplored technological area. The chapter then introduces the research question: What are the critical success factors for customer acceptance and adoption of cloud gaming?
- Chapter 2: Theoretical Background and Hypotheses: This chapter delves into the theoretical framework underlying the research. It explores the existing literature on cloud gaming, examining the adoption of technological innovation and the relevance of the UTAUT 2 model. The chapter also discusses the application of Flow Theory in the context of hedonic information systems and proposes a model for quantitative research.
- Chapter 3: Research Context, Data, and Method: This chapter outlines the research context, including the rationale for selecting a convenience sample of gaming community members. It also discusses the data collection methods and the methodology used for conducting the research, emphasizing the structural equation modeling approach.
- Chapter 4: Results: This chapter presents the key findings from the empirical analysis. It explores the characteristics of the sample, the validation of measurement instruments, and the results of the structural equation model analysis.
- Chapter 5: Discussion: This chapter interprets the results of the study, drawing connections between the empirical findings and the theoretical framework. It discusses the implications of the research for understanding customer adoption of cloud gaming platforms and the potential for overcoming barriers to wider adoption.
Schlüsselwörter (Keywords)
This study focuses on customer adoption, success factors, and the innovative business model of cloud gaming. It examines the theoretical frameworks of UTAUT 2, Flow Theory, and hedonic information systems. These frameworks, together with empirical data from a gaming community sample, provide valuable insights into the dynamics of user acceptance and adoption of cloud gaming platforms.
- Arbeit zitieren
- Timo Grünzinger (Autor:in), 2021, Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms, München, GRIN Verlag, https://www.grin.com/document/1452704
