Web Solutions from a E-Markeing consultancy for an engineering company in the UK. Most beneficial e-markeing solutions are suggested:
domain name, web site analytics, SEO, web presence development etc.
Inhaltsverzeichnis (Table of Contents)
- Domain Name
- Web Site Analytics
- Search Engines
- Search Engine Optimisation
- Directories
- Key Word related links
- Pay-Per-Click
- Web Presence Development
- Content
- Online Advertising
- Banners and Ads
- Email as a medium of communication
- Online Promotion of the product 'Modellers Stand'
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report outlines several suitable e-marketing solutions for Shelbyville Engineering's web presence, aiming to support the company's overall marketing strategy and achieve its objectives. The report focuses on developing an effective online presence to attract potential customers, generate leads, and enhance brand visibility.
- Domain Name Selection and Branding
- Website Analytics and Optimization
- Search Engine Visibility and Promotion
- Content Marketing and Online Advertising
- Email Marketing and Communication
Zusammenfassung der Kapitel (Chapter Summaries)
- Domain Name: This chapter discusses the importance of choosing an appropriate domain name for Shelbyville Engineering's website. It emphasizes the significance of a domain name that reflects the company's values and strengths, builds a positive first impression, and accurately conveys its identity and location.
- Web Site Analytics: This chapter examines various web analytics techniques that can be implemented to track website traffic, understand user behavior, and measure the effectiveness of marketing efforts. It explores search engines, search engine optimization, directories, keyword-related links, and pay-per-click advertising as key elements of web site analytics.
- Web Presence Development: This section delves into strategies for developing a compelling online presence for Shelbyville Engineering. It covers content marketing, online advertising, banner and ad campaigns, and email marketing as crucial components of a comprehensive web presence development strategy.
Schlüsselwörter (Keywords)
This report explores key concepts and strategies related to e-marketing, focusing on domain name selection, website analytics, search engine optimization, content marketing, online advertising, and email marketing. It examines best practices for developing a comprehensive online presence and leveraging digital channels to enhance brand visibility and customer engagement.
Frequently Asked Questions
What are the most beneficial e-marketing solutions for an engineering company?
The most beneficial solutions include strategic domain name selection, website analytics, search engine optimization (SEO), web presence development, and targeted email communication.
Why is domain name selection important for an engineering firm?
A domain name reflects the company's values and strengths, builds a positive first impression, and accurately conveys the company's identity and geographic location to potential clients.
How can web site analytics help in engineering marketing?
Analytics allow a company to track website traffic, understand user behavior, and measure the effectiveness of specific marketing efforts like pay-per-click advertising and keyword-related links.
What is the role of SEO in the engineering sector?
SEO (Search Engine Optimisation) increases visibility on search engines, helping potential customers find engineering services and products like the 'Modellers Stand' more easily.
What components are included in web presence development?
Effective web presence development involves creating high-quality content, managing online advertising campaigns, using banners and ads, and utilizing email as a medium for professional communication.
- Quote paper
- Miriam Mennen (Author), 2007, E-Marketing: Web solutions for engineering company, Munich, GRIN Verlag, https://www.grin.com/document/145352
