Web Solutions from a E-Markeing consultancy for an engineering company in the UK. Most beneficial e-markeing solutions are suggested:
domain name, web site analytics, SEO, web presence development etc.
Inhaltsverzeichnis (Table of Contents)
- Domain Name
- Web Site Analytics
- Search Engines
- Search Engine Optimisation
- Directories
- Key Word related links
- Pay-Per-Click
- Web Presence Development
- Content
- Online Advertising
- Banners and Ads
- Email as a medium of communication
- Online Promotion of the product 'Modellers Stand'
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report outlines several suitable e-marketing solutions for Shelbyville Engineering's web presence, aiming to support the company's overall marketing strategy and achieve its objectives. The report focuses on developing an effective online presence to attract potential customers, generate leads, and enhance brand visibility.
- Domain Name Selection and Branding
- Website Analytics and Optimization
- Search Engine Visibility and Promotion
- Content Marketing and Online Advertising
- Email Marketing and Communication
Zusammenfassung der Kapitel (Chapter Summaries)
- Domain Name: This chapter discusses the importance of choosing an appropriate domain name for Shelbyville Engineering's website. It emphasizes the significance of a domain name that reflects the company's values and strengths, builds a positive first impression, and accurately conveys its identity and location.
- Web Site Analytics: This chapter examines various web analytics techniques that can be implemented to track website traffic, understand user behavior, and measure the effectiveness of marketing efforts. It explores search engines, search engine optimization, directories, keyword-related links, and pay-per-click advertising as key elements of web site analytics.
- Web Presence Development: This section delves into strategies for developing a compelling online presence for Shelbyville Engineering. It covers content marketing, online advertising, banner and ad campaigns, and email marketing as crucial components of a comprehensive web presence development strategy.
Schlüsselwörter (Keywords)
This report explores key concepts and strategies related to e-marketing, focusing on domain name selection, website analytics, search engine optimization, content marketing, online advertising, and email marketing. It examines best practices for developing a comprehensive online presence and leveraging digital channels to enhance brand visibility and customer engagement.
- Citation du texte
- Miriam Mennen (Auteur), 2007, E-Marketing: Web solutions for engineering company, Munich, GRIN Verlag, https://www.grin.com/document/145352
