Authors always have recognized the opportunity to make a lot of money and sell a lot of books when it comes to Christmas, but not only new books are being marketed. Literary classics are printed in new editions and advertised as special recommendation or “must-haves” for this season.
In this essay I will have a look at the ways the different books are marketed. In my analysis I will focus on three books that are being marketed during the festive season 2008. My focus will lie on a classic, which is Charles Dickens’ “A Christmas Carol”, a new work of literary fiction by J.K. Rowling, “The Tales of Beedle the Bard” and a celebrity biography by comedian Dawn French, called “Dear Fatty”. The paper will close with a conclusion on the role of the author and the publisher and the changes of it during the time.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Charles Dickens – A Christmas Carol
- Background of the book
- Marketing
- J.K. Rowling - The Tales of Beedle the Bard
- Background of the book
- Marketing
- Dawn French – Dear Fatty
- Background of the book
- Marketing
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay aims to analyze the marketing strategies employed for three books during the Christmas season of 2008. The analysis focuses on the factors contributing to their success and the role of both authors and publishers in promoting them.
- Marketing strategies during the Christmas season
- The role of the author's popularity in book sales
- The impact of pre-existing brand recognition
- The use of celebrity endorsements and public appearances
- The influence of charitable initiatives on book sales
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter explores the marketing strategies for Charles Dickens' "A Christmas Carol," highlighting the author's pre-existing fame and the book's enduring popularity as key factors for its success during the Christmas season. The chapter also discusses how Dickens' public readings further boosted the book's popularity.
The second chapter delves into the marketing strategies for J.K. Rowling's "The Tales of Beedle the Bard," analyzing the impact of pre-orders from devoted Harry Potter fans and the success of a charity-driven campaign that raised a significant amount of money for children's charities. The chapter also discusses how the fairytale setting of the book made it a popular Christmas gift.
The third chapter analyzes the marketing strategies for Dawn French's "Dear Fatty," exploring the impact of celebrity endorsements and publicity, as well as the book's personal and emotional content, which resonated with readers. The chapter highlights how the book's release during the Christmas season contributed to increased sales due to gift-giving traditions.
Schlüsselwörter (Keywords)
The primary focus of this text is the marketing of books during the Christmas season. The essay explores the role of authors, publishers, and various marketing strategies in driving book sales. It examines the influence of pre-existing fame, celebrity endorsements, charity initiatives, and the unique characteristics of individual books in contributing to their commercial success.
- Citation du texte
- Kathl Morgenstern (Auteur), 2009, Analysing the marketing in christmas time, Munich, GRIN Verlag, https://www.grin.com/document/148314
