A report from the US Congressional Research Service has provided information for policymakers outlining important aspects and developments surrounding the metaverse. A briefing document is provided for an American Senator who will sit on the committee of a Senate hearing for Mark Zuckerberg. It summarizes current developments regarding characteristics, opportunities and risks of the metaverse. Additional perspectives are gathered from the literature. Three questions are formulated that should be asked to Mr. Zuckerberg as a representative of Meta on behalf of the Senator.
Based on a recent essay, it is described what corporate diplomacy means and whether and how the concept would be relevant for the author's own company.
Inhaltsverzeichnis (Table of Contents)
- ABBREVIATIONS
- ABSTRACT
- 1 SENATOR'S BRIEFING DOCUMENT
- METAVERSE - STATUS OF DISCUSSION AND DEVELOPMENTS
- Summary of the CRS Report
- Recent Developments
- Chances and Risks
- Questions for Mr. Zuckerberg
- METAVERSE - STATUS OF DISCUSSION AND DEVELOPMENTS
- 2 CORPORATE DIPLOMACY
- MEANING
- RELEVANCE
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document aims to provide a briefing for an American Senator on the upcoming Meta Platforms, Inc. CEO Mr. Mark Zuckerberg's hearing on the subject of the Metaverse. It summarizes the status of discussions per the Congressional Research Service (CRS) report and recent developments.
- The Metaverse as a virtual world with immersive, three-dimensional user experience, permanent network access, and interoperability across platforms.
- Technological requirements and advancements needed for the Metaverse, including augmented reality, brain-computer interfaces, and 5G/6G networks.
- Investments in Metaverse technologies and applications by dominant companies, raising concerns about content moderation, privacy, market power, and competition.
- The hype surrounding the Metaverse, triggered by Mr. Zuckerberg's statements and subsequent renaming of Facebook, and its subsequent slowdown due to challenges like technological infrastructure and capital requirements.
- The emergence of artificial intelligence (AI) and its potential impact on the Metaverse.
Zusammenfassung der Kapitel (Chapter Summaries)
The document begins by outlining the current state of discussion and development surrounding the Metaverse, based on a Congressional Research Service report. The report highlights the Metaverse's key features, potential technological enablers, and challenges such as computational efficiency and capital requirements. It also discusses the rise of AI and its potential impact on the Metaverse landscape.
The document then examines the concept of corporate diplomacy, providing a definition and discussing its relevance in the context of the author's own company. This section explores the potential implications of the Metaverse for corporate diplomacy.
Schlüsselwörter (Keywords)
This document focuses on the Metaverse, its technological developments, and its impact on corporate diplomacy. Key terms include Metaverse, augmented reality, brain-computer interfaces, 5G/6G networks, artificial intelligence, content moderation, privacy, market power, competition, and corporate diplomacy.
- Citar trabajo
- Hans-Walter Höhl (Autor), 2023, Digital Marketing. Metaverse and Corporate Diplomacy, Múnich, GRIN Verlag, https://www.grin.com/document/1495681
