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Corporate Communication, Identity, Image, and Social Responsibility

Name: Corporate Communication, Identity, Image, and Social Responsibility
Price: 15.99 EUR
Availability: InStock
Author: Anonym
ISBN: 978-3-640-61688-6

BMW

Seminar Paper, 2010

11 Pages, Grade: 1,7

Anonymous

Excerpt

1 Introduction

2 Corporate communication activities and tools
2.1 Theory – Corporate Communication
2.2 Current identity, activities and tools

3 Corporate Identity
3.1 Theory – Corporate Identity
3.2 Current identity, activities and tools

4 Corporate Image
4.1 Theory – Corporate Image
4.2 Current image

5 CSR programme and Corporate Communications
5.2 Theory – CSR
5.2 Assess the role of CSR within the organisation

6 Communication programme and Stakeholders
6.1 Identify stakeholders
6.2 Stakeholder and CSR consistency
6.3 Identity and CSR consistency
6.4 Image and CSR consistency

7 Communication Recommendations

Reference List

Excerpt out of 11 pages

Details

Title: Corporate Communication, Identity, Image, and Social Responsibility
Subtitle: BMW
College: Griffith University
Grade: 1,7
Year: 2010
Pages: 11
Catalog Number: V150190
ISBN (eBook): 9783640616886
ISBN (Book): 9783640616367
File size: 855 KB
Language: English
Keywords: Corporate, Communication, Identity, Image, Social, Responsibility

Quote paper: Anonymous, 2010, Corporate Communication, Identity, Image, and Social Responsibility, Munich, GRIN Verlag, https://www.grin.com/document/150190

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