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Google's main brands in a GE Matrix

Name: Google's main brands in a GE Matrix
Price: 18.95 EUR
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Author: Max Adler
ISBN: 978-3-640-62579-6

International Marketing Strategy: Google's major brands in a portfolio analysis

Hausarbeit (Hauptseminar), 2010

15 Seiten, Note: 1,9

Max Adler (Autor:in)

Leseprobe

List of figures

1 Introduction

2 Google’s major brands
2.1 Search engine
2.2 YouTube
2.3 Chrome Browser
2.4 Maps, Earth and Street View.
2.5 AdWords and AdSense
2.6 Other Google brands

3 Portfolio analysis via matrices in the 21st century
3.1 Why portfolio analysis?
3.2 Portfolio analysis and Google
3.3 Companies like Google

4 Conclusion

Reference List

Ende der Leseprobe aus 15 Seiten

Details

Titel: Google's main brands in a GE Matrix
Untertitel: International Marketing Strategy: Google's major brands in a portfolio analysis
Hochschule: University of Lincoln (Business and Law)
Veranstaltung: International Marketing Strategies
Note: 1,9
Autor: Max Adler (Autor:in)
Jahr: 2010
Seiten: 15
Katalognummer: V150710
ISBN (eBook): 9783640625581
ISBN (Buch): 9783640625796
Dateigröße: 577 KB
Sprache: Englisch
Schlagworte: google, bing, yahoo, mckinsey, ge, matrix, portfolio, analysis, seo, search engine, youtube, maps, earth, street view, adwords, adsense, brands, webdesign, online, internet, marketing, international, strategy, project, management, microsoft, browser, g1, mobile, images, translator, docs, picasa, gmail, books, desktop, scholar, toolbar, pagerank, boston consulting group, sbu, web, desgin, innovation, bcg matrix