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Academic texts about Brands
46 publications
Page 1 of 2
Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images
Autor:in:
Jascha Walter (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Seminar Paper , 2005 16 Pages , Grade: 2-
Catalog Number:
45625
Price:
US$ 15.99
Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images
Autor:in:
Jascha Walter (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Seminar Paper , 2005 16 Pages , Grade: 2-
Catalog Number:
45625
Price:
US$ 15.99
Auswirkungen der Globalisierung auf das Personalmanagement. Nationale und internationale Employer Brands
Autor:in:
Sandra Fischer (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Seminar Paper , 2022 21 Pages , Grade: 1,7
Catalog Number:
1331110
Price:
US$ 16.99
Brands – and in particular service brands – from a legal perspective
Autor:in:
Christian Kollorz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2010 8 Pages
Catalog Number:
183205
Price:
US$ 6.99
Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
Autor:in:
Vanessa Lang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2020 24 Pages , Grade: 2,0
Catalog Number:
1012761
Price:
US$ 19.99
Brands and their Shockvertisement Strategies
Autor:in:
Dr. Manisha Kumari Deep (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2018 7 Pages , Grade: 2.5
Catalog Number:
429402
Price:
US$ 6.99
Brands in the Retrospective. A consumer motivation study
Autor:in:
Nora Henning (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2004 112 Pages , Grade: 8 (1,7)
Catalog Number:
36251
Price:
US$ 42.99
Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them
Autor:in:
Plamen Marchev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 96 Pages , Grade: DE: 1; DK: 12
Catalog Number:
315365
Price:
US$ 42.99
Co-Branding. Chancen einer Markenallianz
Autor:in:
Jennifer Scharwei (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2016 36 Pages , Grade: 2,3
Catalog Number:
349151
Price:
US$ 19.99
Consumer Engagement and Creative Strategies Used by Brands on Social Media
Autor:in:
Julia Weber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2017 10 Pages , Grade: 1,3
Catalog Number:
539869
Price:
US$ 6.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012 75 Pages
Catalog Number:
279974
Price:
US$ 34.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 271 Pages , Grade: 5.0 (summa cum laude)
Catalog Number:
351899
Price:
US$ 0.99
Customer Loyalty in the UK. What Causes Consumers to Be Disloyal to Big Supermarket Brands?
Autor:in:
Kamalesh Dey (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 9 Pages , Grade: B
Catalog Number:
313913
Price:
US$ 6.99
Der Einfluss von Bannerformat und Farbton auf die Werbewirkung von Sponsored Brands. Eine empirische Untersuchung von Amazon
Autor:in:
Dominic Wibisono (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 77 Pages , Grade: 1,8
Catalog Number:
1311495
Price:
US$ 34.99
Die Fashionmarke „Primark“. Auf dem Weg zur Nachhaltigkeit oder doch nur Greenwashing?
Analyse und Bewertung des Textilherstellers im Hinblick auf Nachhaltigkeitsaspekte
Autor:in:
Charlotte Kierdorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2014 25 Pages , Grade: 1,0
Catalog Number:
349825
Price:
US$ 19.99
Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands
A Study with Reference to Banking in India
Autor:in:
Sankalpa Sen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2017 109 Pages , Grade: 4.0
Catalog Number:
434334
Price:
US$ 42.99
Factors Affecting Brand Preference. The Case of Beer Brands in Nekemte Town, Ethiopia
Autor:in:
Hika Debela (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 97 Pages , Grade: 3.65
Catalog Number:
1040483
Price:
US$ 42.99
Fashion- und Lifestyle Brands im Wandel. Chancen und Herausforderungen der Digitalisierung
Ein Vergleich von DNVBs und traditionellen Unternehmensmarken
Autor:in:
Giulia Cavallino (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 56 Pages
Catalog Number:
1003936
Price:
US$ 21.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 197 Pages , Grade: 1,7
Catalog Number:
15553
Price:
US$ 45.99
Get the Sony Style - a case study on Sony`s marketing, branding and advertising strategies
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2006 16 Pages , Grade: excellent (A)
Catalog Number:
55665
Price:
US$ 18.99
Global Brands & Culture
Transformations towards a globally unified culture of consumption
Autor:in:
Stefan Geissel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2006 14 Pages , Grade: 1,3
Catalog Number:
156075
Price:
US$ 18.99
Google v. Louis Vuitton - A Case Study
EU Trademark Law, Online Advertisement, Effects-Test and Functions of a Trademark
Autor:in:
Thomas Obersteiner (Author)
Subject:
Law - Miscellaneous
Category:
Essay , 2011 4 Pages , Grade: A (Very Good)
Catalog Number:
170737
Price:
US$ 6.99
Google's main brands in a GE Matrix
International Marketing Strategy: Google's major brands in a portfolio analysis
Autor:in:
Max Adler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 15 Pages , Grade: 1,9
Catalog Number:
150710
Price:
US$ 18.99
Hidden Champions versus Brands. Welche Rolle spielt der Faktor Prestige bei der Entscheidung für einen Arbeitgeber?
Autor:in:
Janine Simon (Author)
Subject:
Sociology - Work, Education, Organisation
Category:
Bachelor Thesis , 2016 67 Pages , Grade: 1,0
Catalog Number:
346952
Price:
US$ 34.99
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