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Customer Processes and their application to Mobile Devices

Seminararbeit, 2009

22 Seiten, Note: 2,0

Christian Marx (Autor:in)

Leseprobe

Abbreviations

Table of Figures

1 Introduction

2 Challenges to the Banking Business
2.1 Customer’s (basic) needs
2.2 Changes in global markets

3 Customer-centricity for Business Processes
3.1 Customer-centricity
3.2 Customer Buying Cycle & Customer Processes
3.3 The customer-centric business process

4 Customer Process mapped to a Mobile Device

5 Boundaries & Challenges
5.1 Opportunities
5.2 Boundaries, challenges and disadvantages

6 Conclusion

References

Ende der Leseprobe aus 22 Seiten

Details

Titel: Customer Processes and their application to Mobile Devices
Hochschule: Frankfurt School of Finance & Management
Note: 2,0
Autoren: Christian Marx (Autor:in)Uwe Fischer (Autor:in)
Jahr: 2009
Seiten: 22
Katalognummer: V151060
ISBN (eBook): 9783640631124
ISBN (Buch): 9783640630967
Dateigröße: 722 KB
Sprache: Englisch
Schlagworte: Customer Orientation, Customer-centricity

Arbeit zitieren: Christian Marx (Autor:in)Uwe Fischer (Autor:in), 2009, Customer Processes and their application to Mobile Devices, München, GRIN Verlag, https://www.grin.com/document/151060

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