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Crisis Management of BMW Motorrad Australia


Research Paper (undergraduate), 2010

15 Pages, Grade: 1,3

Anonymous


Excerpt


Table of Contents

1 Introduction
1.1 Crisis definition
1.2 What is a company crisis?
1.3 Characteristics of a crisis

2 Theory – crisis management & planning
2.1 Guidelines and Preparation
2.2 Goals of crisis management

3 Stakeholder Strategy

4 Crisis management strategies
4.1 Crisis Management Team
4.2 Media Management Strategies
4.3 Crisis Preparation
4.4 Crisis Communication
4.5 Crisis Evaluation

5 Conclusion

6 References:

7 Appendix

Excerpt out of 15 pages

Details

Title
Crisis Management of BMW Motorrad Australia
College
Griffith University  (Business School)
Grade
1,3
Year
2010
Pages
15
Catalog Number
V152195
ISBN (eBook)
9783640639496
ISBN (Book)
9783640639403
File size
2876 KB
Language
English
Keywords
Crisis, Management, Motorrad, Australia
Quote paper
Anonymous, 2010, Crisis Management of BMW Motorrad Australia, Munich, GRIN Verlag, https://www.grin.com/document/152195

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