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Market Entry Strategies

International Marketing Management


Research Paper (undergraduate), 2010

19 Pages, Grade: 1,0


Excerpt


Table of Content

Management Summary

1. Introduction

2. Fundamentals of Market Entry Strategies
2.1 Reasons for companies to go international
2.1.1 Reactive reasons
2.1.2 Proactive reasons.
2.2 Deciding which markets to enter

3. Analysis of Market Entry Strategies
3.1 Exporting
3.1.1 Indirect exporting
3.1.2 Direct exporting
3.2 Joint Venturing
3.2.1 Licensing
3.2.2 Contract manufacturing
3.2.3 Management Contracting
3.2.4 Joint ownership
3.3 Franchising.
3.4 Direct Investment
3.4.1 Assembly
3.4.2 Wholly-owned subsidiary
3.4.3 Merger and Acquisition

4. Conclusion

Works Cited

Excerpt out of 19 pages

Details

Title
Market Entry Strategies
Subtitle
International Marketing Management
College
University of Applied Sciences Fulda
Course
International Marketing Management
Grade
1,0
Author
Year
2010
Pages
19
Catalog Number
V154541
ISBN (eBook)
9783640672394
ISBN (Book)
9783640672158
File size
512 KB
Language
English
Keywords
Market, Entry, Strategies, International, Marketing, Management
Quote paper
Viktor Tielmann (Author), 2010, Market Entry Strategies, Munich, GRIN Verlag, https://www.grin.com/document/154541

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