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Evaluation of the marketing environment for private health care in the USA and China

Name: Evaluation of the marketing environment for private health care in the USA and China
Price: 16.99 EUR
Availability: InStock
Author: Bsc Hons, MA Nicole Burkardt
ISBN: 978-3-640-67658-3

Term Paper, 2007

24 Pages, Grade: B (67%)

Bsc Hons, MA Nicole Burkardt (Author)

Excerpt

Table of Content

1. Introduction

2. Marketing Environment: Overview
2.1. Macro environment
2.1.1. PEST Analysis
2.2. The Micro environment
2.2.1. Porter’s five forces

3. Adaptation versus Standardisation

4. Recommendation and Conclusion

5. List of References

Excerpt out of 24 pages

Details

Title: Evaluation of the marketing environment for private health care in the USA and China
College: University of Sunderland
Course: Marketing (Master)
Grade: B (67%)
Author: Bsc Hons, MA Nicole Burkardt (Author)
Year: 2007
Pages: 24
Catalog Number: V154698
ISBN (eBook): 9783640676583
ISBN (Book): 9783640676514
File size: 638 KB
Language: English
Keywords: Evaluation, China

Quote paper: Bsc Hons, MA Nicole Burkardt (Author), 2007, Evaluation of the marketing environment for private health care in the USA and China , Munich, GRIN Verlag, https://www.grin.com/document/154698

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