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Table of Contents
ABBREVIATIONS
1. INTRODUCTION
2. DEFINITIONS
3. THE MARKET RESEARCH PROCESS
3.1. Definition of Problem and Research Objectives
3.2. Development of a Research Plan
3.3. Collecting the Information
3.3.1. Executing the Research Plan
3.3.2. Online Communities
3.3.3. Email Surveys and Computer Aided Web Interview
3.3.4. Tracking Web Site Users
3.3.5. Online Group Discussion
3.3.6. Online Panels
3.4. Analyzing the Information
3.5. Presenting the Findings and Making the Decision
4. QUALITY ASPECTS OF ONLINE SAMPLES
5. CONCLUSION
6. BIBLIOGRAPHY
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- Dipl.Kfm, Christopher Schroeder (Author), 2010, The Internet as a Device for Market Research, Munich, GRIN Verlag, https://www.grin.com/document/155475
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