Business Deconstructed - Apple Inc

Intermediate Diploma Thesis , 2010 , 54 Pages

Business economics - Operations Research

Apple is a Californian based, American Multinational Corporation, providing personal computers,
portable music players and communication devices. It also develops, manufactures and sells related
peripherals, applications and related services. The company was founded by two young men Steve
Jobs and Steven Wozniak in 1976 (Kahney, 2008, p. 5).
Their products can be grouped in 5 product lines: desktops, portables, IPod and other music related
products and services, peripherals hardware, software service and other sales.
Apple sells its products worldwide through multi-channel-distribution in own retail stores, online
stores, direct sales force and third-party wholesalers and resellers. Apple has 247 retail stores
including 205 stores in the USA and 42 stores internationally. The corporation is operating on three
continents, in America, Asia, and Europe employing 28.000 people (Datamonitor, 2009, [online]).
Apple is a well known brand, focused on high-end innovative products with high margins. Their
products are famous for their reliability.
Apple has the reputation of being one of the most innovative companies in the world. The Fortune
Magazine ranked Apple in 2008 as “The Most Admired Company” (Fortune, unknown, 2009 [online]).
The corporation has been growing dynamically and increased their profits despite the recession over
the last couple of years. They increased their sales from 32 billion in 2008 to 36 billion in 2009. One
of the major factors is the increasing brand loyalty of their customers.

Inhaltsverzeichnis

• Apple's Company Profile.
• Legal Form
  • The Role of Investors.
  • Forms of Business organization
  • Company with Limited liability.
  • Company types.
  • Strengths and Weaknesses of a PLC compared to a Ltd
  • Corporation
  • Company Law with focus on PLC by executing Company Act 2006.
  • Corporate governance
  • Board of Directors
  • The responsibilities of Apples committee.
• Benchmarking - Horizontal Analysis
• Recommended Strategy.
  • Strategy formulation
  • BCG Matrix..
  • Ansoff's Growth Strategies...........
  • Strategy Implementation
  • Balance Scorecard
  • The Value Chain…...........

• College: New College Durham
• Author: Sascha Schneiders (Author)
• Publication Year: 2010
• Pages: 54
• Catalog Number: V156320
• ISBN (eBook): 9783640690596
• ISBN (Book): 9783640690817
• Language: German
• Tags: Business, Deconstructed, Apple, Business Strategy, Financial Accounting, Apple's Future, Apple's Financial Accounts, Apple's company law, Lifting the Veil, Strategy, Apple Business Portfolio, Company types, ic, PLC, INC, Corporation, Corporate Governance, Ansoff Growth Strategy, apple Balance Scorecard, Apple Value Chain