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The advantages and disadvantages of relationship management

How can a company integrate recent research findings in order to make its CRM system more efficient?


Bachelor Thesis, 2008

19 Pages, Grade: 1,2


Excerpt


Table of contents

1. General introduction

2. Advantages of CRM
2.1 Benefits for the company
2.2 Benefits for the customer

3. Disadvantages of CRM
3.1 Drawbacks for the company
3.2 Drawbacks for the customer

4. Conclusion

5. References

Excerpt out of 19 pages

Details

Title
The advantages and disadvantages of relationship management
Subtitle
How can a company integrate recent research findings in order to make its CRM system more efficient?
College
Maastricht University  (School of Business and Economics)
Course
-
Grade
1,2
Author
Year
2008
Pages
19
Catalog Number
V158342
ISBN (eBook)
9783640712144
ISBN (Book)
9783640713035
File size
630 KB
Language
English
Notes
Diese Arbeit behandelt die Vor- und Nachteile von Customer Relationship Management aus Kunden- und Firmensicht.
Quote paper
Master of Science in International Business Michael Bock (Author), 2008, The advantages and disadvantages of relationship management, Munich, GRIN Verlag, https://www.grin.com/document/158342

Comments

  • guest on 3/31/2012

    Could you upload the references please?

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Title: The advantages and disadvantages of relationship management


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