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Chinefarge: A Sino-Western Joint Venture

A Case Study Report

Title: Chinefarge: A Sino-Western Joint Venture

Research Paper (undergraduate) , 2004 , 12 Pages

Autor:in: D.E.A./UNIV. PARIS I Gebhard Deissler (Author)

Orientalism / Sinology - General
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‘Chinefarge’ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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Title
Chinefarge: A Sino-Western Joint Venture
Subtitle
A Case Study Report
Course
Interkulturelles Management
Author
D.E.A./UNIV. PARIS I Gebhard Deissler (Author)
Publication Year
2004
Pages
12
Catalog Number
V160544
ISBN (eBook)
9783640803989
ISBN (Book)
9783640871056
Language
English
Tags
intercultural management transcultural management international diversity management interkulturelles Management transkulturelles Management Diversitätsmanagement France China 跨文化培训 management interculturel management intercultural
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D.E.A./UNIV. PARIS I Gebhard Deissler (Author), 2004, Chinefarge: A Sino-Western Joint Venture, Munich, GRIN Verlag, https://www.grin.com/document/160544
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