‘Chinefarge’ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.
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- D.E.A./UNIV. PARIS I Gebhard Deissler (Autor), 2004, Chinefarge: A Sino-Western Joint Venture, Múnich, GRIN Verlag, https://www.grin.com/document/160544
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