Empirical studies aim to investigate their research questions with regard to all individuals who possess characteristics relevant to the research topic. This total group of individuals is referred to as the target population.
The target population of the present study includes all individuals aged 18 and over who use the online platform Vinted. Due to the large number of individuals, it is not feasible to survey the entire population; therefore, a sample survey was conducted instead of a full survey. To conduct a sample survey, a subset is drawn from the total population.
Die Arbeit behandelt zentrale Methoden der angewandten Statistik und deren Relevanz für die empirische Forschung. Nach einer Einführung in die Grundlagen der deskriptiven und inferenzstatistischen Verfahren werden spezifische Analysetechniken wie Regressionsmodelle, Varianzanalysen und Hypothesentests dargestellt und anhand praktischer Beispiele erläutert. Besondere Aufmerksamkeit gilt der korrekten Anwendung statistischer Verfahren, der Interpretation der Ergebnisse sowie typischen Fehlerquellen im Umgang mit Daten. Durch die Verbindung von theoretischem Hintergrund und praxisorientierten Beispielen wird aufgezeigt, wie statistische Verfahren zu einer fundierten Beantwortung von Forschungsfragen beitragen und eine wissenschaftlich valide Grundlage für Entscheidungen schaffen.
Table of Contents
- 1. Sample Description
- 2. Descriptive Analysis
- 3. Description of the Scales
- 4. Relationship Between the Scales
- 5. Summary
- 6. Recommendations for Vinted
Objective & Thematic Focuses
This empirical study investigates the factors influencing customers' motivation to consume secondhand clothing items and provides strategic recommendations for the online platform Vinted. It aims to understand user perceptions and requirements in the secondhand market to inform targeted strategies for sustainable consumption.
- Consumer motivation for secondhand clothing.
- User expectations and requirements for secondhand offerings.
- Perception of secondhand models (e.g., innovativeness, sustainability).
- Correlation between functional requirements and conceptual assessments of secondhand.
- Strategic recommendations for Vinted based on user insights.
- Barriers and incentives to secondhand consumption.
Excerpt from the Book
Description of the Scales
This section describes the scales and the associated items. The focus is on the "Secondhand" scale and the requirements. Here is a summary of the key findings regarding expectations and the perception of secondhand offerings. The data includes two scales: First, the "Requirements" scale with 8 items, representing expectations regarding secondhand offerings. Secondly, the "Second-hand models are..." scale with 8 items, evaluating the overall concept of secondhand. The importance or opinion was first examined using 8 items.
When comparing the mean values, two items are particularly striking. The first item is strict quality control with a mean of 1.35, the lowest of all. This indicates that people place a high value on items being inspected and of good quality. Quality is therefore a very significant and important topic. Next comes punctual delivery with a mean of 1.51. Insurance in case of damage (mean 1.73) is also an important issue. People want protection in case something breaks. Participants expect the items to arrive on time, and this is important to them. Flexible rental periods (mean 1.81) are also important, meaning that different rental durations are attractive to participants. Free shipping & returns (mean 1.88) is also considered important, indicating that participants don't want to pay extra for shipping or returns. Low prices (mean 2.34) also show clear importance. A wide selection of products & brands (mean 1.99) and low prices (2.34) remain relevant factors. Next are the items possibility to purchase rented items (2.65) and luxury brands (2.73), which are moderately important. These are less decisive. The option to buy the rented item afterward appears not very relevant to many participants. Luxury brands are not a must for most. Secondhand luxury items are not seen as essential. Requirements for secondhand offerings; from the users' perspective, the most important requirements are: first, strict quality controls, followed by punctual delivery, insurance in case of damage, flexible rental periods, and free shipping and returns. These aspects are reflected in low mean values, indicating they are particularly important to users (1 = "very important" and 5 = "not important"). Less relevant appear to be price, purchase options after rental, and the availability of luxury brands. These findings suggest that although users are price-conscious, they primarily value quality and reliability. The requirements were then examined again with 8 items.
Summary of Chapters
1. Sample Description: This chapter defines the target population for the empirical study and outlines the sampling methodology employed to survey Vinted users aged 18 and over.
2. Descriptive Analysis: It presents the demographic profile of the 144 survey participants, detailing age cohorts and gender distribution, which reveals a relatively young and balanced sample.
3. Description of the Scales: This section introduces the "Requirements" and "Second-hand models are..." scales, detailing the items used to measure user expectations and overall perceptions of secondhand offerings.
4. Relationship Between the Scales: This chapter conducts a correlation analysis between the user requirements and their perceptions of secondhand models, identifying specific, albeit weak, statistical relationships between these two sets of variables.
5. Summary: The summary synthesizes the findings, highlighting that functional expectations such as low prices and punctual delivery show weak or negative correlations with positive conceptual evaluations of secondhand, suggesting a potential conflict between practical needs and idealistic views.
6. Recommendations for Vinted: Based on the research, this chapter provides actionable strategic recommendations for Vinted, focusing on strengthening trust, meeting diverse user needs, and positioning secondhand as a lifestyle choice through targeted segmentation.
Keywords
Secondhand clothing, Vinted, consumer motivation, strategic recommendations, online platform, quality control, punctual delivery, sustainable consumption, resource saving, brand image, customer requirements, correlation analysis, demographic analysis, lifestyle, trust.
Frequently Asked Questions
What is this study fundamentally about?
This study focuses on identifying the factors that motivate customers to purchase secondhand clothing items and develops strategic recommendations for the online platform Vinted based on these findings.
What are the central thematic areas?
The central themes include consumer motivations, user requirements for secondhand offerings, perceptions of secondhand models, the relationship between functional expectations and conceptual evaluations, and strategic advice for platforms like Vinted.
What is the primary goal or research question?
The primary goal is to determine which factors influence customers' motivation to consume secondhand clothing items and to provide strategic recommendations for Vinted to enhance user engagement and satisfaction.
What scientific method is used?
The study employs an empirical approach, conducting a sample survey and utilizing descriptive analysis, scale descriptions, and correlation analysis to investigate research questions.
What is covered in the main body?
The main body covers a sample description, descriptive analysis of participant demographics, detailed descriptions of the scales used to measure requirements and perceptions, and an analysis of the relationships between these scales.
What key words characterize the work?
Key words characterizing the work include secondhand clothing, consumer motivation, Vinted, strategic recommendations, sustainable consumption, quality control, customer requirements, and correlation analysis.
What are the most important requirements for secondhand offerings from the users' perspective?
Users prioritize strict quality controls, punctual delivery, insurance in case of damage, flexible rental periods, and free shipping and returns, while aspects like low prices, purchase options after rental, and luxury brands are considered less crucial.
How do users generally perceive secondhand models?
Users have a mixed perception; many view secondhand as resource-saving and sustainable, but there is skepticism regarding its innovativeness, long-term trend status, and personal relevance as a full alternative or daily necessity.
What is Vinted recommended to do based on the findings?
Vinted is recommended to strengthen trust through transparent quality standards, meet diverse functional requirements, establish secondhand as a lifestyle, and implement targeted segmentation strategies to appeal to different consumer types.
Are functional requirements and conceptual perceptions of secondhand correlated?
The study found only weak or negative correlations, suggesting that users with strong functional demands (e.g., for low prices or efficient delivery) may perceive secondhand offerings less positively or innovatively overall.
- Quote paper
- Anonym (Author), 2025, Applied Statistics. Which factors influence customers’ motivation to consume secondhand clothing items and what are the strategic recommendations for Vinted, Munich, GRIN Verlag, https://www.grin.com/document/1609969
