This report explores the international growth potential of a UK-based consumer goods company within the dynamic and highly competitive healthy snacking sector. With shifting consumer preferences towards wellness, sustainability, and digital convenience, the study investigates how a proven direct-to-consumer business model can be adapted for international markets.
Drawing on established strategic frameworks, including VRIO, PESTEL, Porter’s Five Forces, and SWOT, the analysis provides a holistic evaluation of internal capabilities and external opportunities. The report examines key drivers of competitiveness such as brand positioning, digital innovation, consumer behaviour, and regulatory environments, while identifying both risks and advantages that shape internationalisation decisions.
The study also outlines a structured approach to country selection, market entry planning, and the adaptation of marketing strategies to new cultural and economic contexts. Special emphasis is placed on segmentation, targeting, and positioning, as well as the role of sustainability and digital integration in building long-term brand equity.
By combining theoretical insights with practical recommendations, the report delivers a comprehensive guide for businesses seeking to expand internationally while maintaining brand integrity and consumer relevance. Readers will gain valuable perspectives on how to assess new markets, design tailored entry strategies, and build a scalable framework for global growth.
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- Jule Prescher (Autor), 2025, Developing a market expansion strategy of a UK based consumer goods company, Múnich, GRIN Verlag, https://www.grin.com/document/1612306
