This case study explores the operational and strategic challenges faced by Primark, a leading international fast fashion retailer, due to geopolitical disruptions in the Red Sea. The disruption of key maritime trade routes has significantly impacted Primark’s supply chain, resulting in increased logistics costs, inventory delays, and a 15% drop in sales during Q1 2024. The study examines how Primark has responded to these challenges through supply chain adaptation, early ordering strategies, and stakeholder engagement. Using theoretical frameworks such as Supply Chain Disruption Theory, Theory of Constraints, and Lean Supply Chain Management, the analysis highlights the importance of risk mitigation, supply chain diversification, and technological investment. The report also evaluates the impact on internal and external stakeholders, including management, employees, suppliers, investors, and customers.
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- Maria Bibi (Author), 2025, Primark UK Case Study. Strategic Response to Red Sea Supply Chain Disruptions, Munich, GRIN Verlag, https://www.grin.com/document/1612320
