Homepage > Catalog > Communications - Public Relations, Advertising, Marketing, Social Media

Onlinemarketing Heute: Social Media Marketing

Term Paper, 2010

23 Pages

Florian Uhlitz (Author)

Excerpt

Inhaltsverzeichnis

1 Die Bedeutung von Onlinemarketing

2 Die Geschichte des Onlinemarketings
2.1 Dotcom-Phase (Web 1.0)
2.2 Web 2.0

3 Anwendung der traditionellen Marketinginstrumente

4 Onlinemarketing im Web 1.0
4.1 Die eigene Homepage
4.2 Newsletter
4.3 Suchmaschinenmarketing

5 Social Media Marketing
5.1 Der neue Markt
5.1.1 Digital Natives, Digital Immigrants
5.1.2 Digital Residents, Digital Visitors .
5.2 Der Inhalt bildet die Basis
5.2.1 Contentgenerierung
5.2.2 Der Content allein ist nicht König .
5.3 Resonanzschaffung
5.3.1 Blogging
5.3.2 Microblogging
5.3.3 Social News Sites
5.3.4 Social Bookmarking
5.3.5 Social Networking
5.4 Social Media Marketing Mix

Excerpt out of 23 pages

Details

Title: Onlinemarketing Heute: Social Media Marketing
College: Humboldt-University of Berlin
Authors: Florian Uhlitz (Author)Theresa Kauder (Author)
Year: 2010
Pages: 23
Catalog Number: V162339
ISBN (eBook): 9783640759804
ISBN (Book): 9783640760480
File size: 3214 KB
Language: German
Keywords: Marketing, Onlinemarketing, Social Media Marketing, Web 2.0, BWL

Quote paper: Florian Uhlitz (Author)Theresa Kauder (Author), 2010, Onlinemarketing Heute: Social Media Marketing, Munich, GRIN Verlag, https://www.grin.com/document/162339

Comments