Extrait
Table of Contents
I. Table of Figures
1. Introduction
2. Puma´s Corporate and Brand Strategy
3. Operative Marketing in Theory
3.1 Product Policy within the Marketing Mix
3.2 Analysis Methods
4. Product Policy of Puma
4.1 Product Life Cycle of Puma Football Shoes
4.2 Product Portfolio Analysis of Puma Football Shoes
5. Conclusion
II. Bibliography
III. Executive Summary
Fin de l'extrait de 16 pages
- Citation du texte
- Diplom-Pädagoge Sean Miller (Auteur), 2010, Operatives Marketing von Puma Fußball, Munich, GRIN Verlag, https://www.grin.com/document/162799
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