Grin logo
en de es fr
Shop
GRIN Website
Publish your texts - enjoy our full service for authors
Go to shop › Communications - Public Relations, Advertising, Marketing, Social Media

Analysis of Mobile Marketing and Advertising Sector in Turkey

Professional compact guide from an insider point of view

Title: Analysis of Mobile Marketing and Advertising Sector in Turkey

Research Paper (undergraduate) , 2010 , 12 Pages , Grade: 89

Autor:in: M.A. Asligul Aktas (Author)

Communications - Public Relations, Advertising, Marketing, Social Media
Excerpt & Details   Look inside the ebook
Summary Excerpt Details

By means of its huge young and tech-savvy population, rapid consumption circulation and fast adoption of the consumers to new technologies, Turkey is one of the countries promising huge potential for mobile industry.
Turkey has the 3rd highest Monthly Minutes of Use (MoU) with 195.7 minutes/month, after France and Ireland in Q1 20101. 75 % of the mobile subscriptions are pre-paid and the rest 25 % is post-paid2.
Consumption culture in Turkey is very independent from the needs. Even a person from low-income group buys Smartphone, which is not affordable for him. 14% of the total mobile handset sales were Smartphone in 20093. By 2009, there were 400.000 iPhone owners and 1 million Blackberry owners4. With the increasing number of Smartphones sales, mobile application market has been developing too. 210.000 users have downloaded at least one iPhone application in 2009.
There are approximately 2,4 million mobile internet users in Turkey (See Figure 1). Besides, widely available wireless points, which is open to use for free, feeds mobile internet usage too.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Overview of Mobile Market
  • Mobile Marketing and Advertising Market
    • Overview
    • Market Players
      • Mobile Network Operators
      • Mobile Advertising Networks
      • Mobile Agencies
    • Best Practice - Tone&Win, Turkcell
    • Future Outline

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This guide provides an in-depth analysis of the mobile marketing and advertising sector in Turkey, offering insights from an insider perspective. It aims to shed light on the market's dynamics, key players, and future prospects.

  • Growth potential of the mobile market in Turkey
  • Mobile marketing and advertising trends in Turkey
  • Key players and their roles in the mobile ecosystem
  • Best practices and successful mobile marketing campaigns
  • Future outlook and potential developments in the sector

Zusammenfassung der Kapitel (Chapter Summaries)

  • Overview of Mobile Market: This chapter highlights Turkey's substantial mobile market potential, driven by its young and tech-savvy population, rapid consumption patterns, and widespread adoption of new technologies. It details the country's high monthly minutes of use, the prevalence of prepaid subscriptions, and the increasing popularity of smartphones.
  • Mobile Marketing and Advertising Market:
    • Overview: This section explores the emergence of mobile marketing as a significant part of the marketing mix in Turkey. It emphasizes the country's status as a creative and productive market for mobile marketing, particularly for companies already engaged in digital marketing, especially those in the fast-moving consumer goods (FMCG) and finance sectors.
    • Market Players: This section delves into the key players within the mobile marketing and advertising landscape, including mobile network operators, advertising networks, and mobile agencies. It focuses on the significant role of mobile network operators in the market, particularly Turkcell, and their involvement in mobile advertising.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of this text include mobile marketing, mobile advertising, Turkey, mobile market, mobile industry, mobile network operators, mobile advertising networks, mobile agencies, best practices, tone&win, turkcell, mobile application market, smartphones, augmented reality applications, mobile couponing, fast-moving consumer goods (FMCG), finance sector.

Excerpt out of 12 pages  - scroll top

Details

Title
Analysis of Mobile Marketing and Advertising Sector in Turkey
Subtitle
Professional compact guide from an insider point of view
College
University of Applied Sciences Giessen
Grade
89
Author
M.A. Asligul Aktas (Author)
Publication Year
2010
Pages
12
Catalog Number
V162973
ISBN (eBook)
9783640784264
ISBN (Book)
9783640784288
Language
English
Tags
Analysis Mobile Marketing Advertising Sector Turkey Professional
Product Safety
GRIN Publishing GmbH
Quote paper
M.A. Asligul Aktas (Author), 2010, Analysis of Mobile Marketing and Advertising Sector in Turkey, Munich, GRIN Verlag, https://www.grin.com/document/162973
Look inside the ebook
  • Depending on your browser, you might see this message in place of the failed image.
  • https://cdn.openpublishing.com/images/brand/1/preview_popup_advertising.jpg
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
Excerpt from  12  pages
Grin logo
  • Grin.com
  • Payment & Shipping
  • Contact
  • Privacy
  • Terms
  • Imprint