By means of its huge young and tech-savvy population, rapid consumption circulation and fast adoption of the consumers to new technologies, Turkey is one of the countries promising huge potential for mobile industry.
Turkey has the 3rd highest Monthly Minutes of Use (MoU) with 195.7 minutes/month, after France and Ireland in Q1 20101. 75 % of the mobile subscriptions are pre-paid and the rest 25 % is post-paid2.
Consumption culture in Turkey is very independent from the needs. Even a person from low-income group buys Smartphone, which is not affordable for him. 14% of the total mobile handset sales were Smartphone in 20093. By 2009, there were 400.000 iPhone owners and 1 million Blackberry owners4. With the increasing number of Smartphones sales, mobile application market has been developing too. 210.000 users have downloaded at least one iPhone application in 2009.
There are approximately 2,4 million mobile internet users in Turkey (See Figure 1). Besides, widely available wireless points, which is open to use for free, feeds mobile internet usage too.
Inhaltsverzeichnis (Table of Contents)
- Overview of Mobile Market
- Mobile Marketing and Advertising Market
- Overview
- Market Players
- Mobile Network Operators
- Mobile Advertising Networks
- Mobile Agencies
- Best Practice - Tone&Win, Turkcell
- Future Outline
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This guide provides an in-depth analysis of the mobile marketing and advertising sector in Turkey, offering insights from an insider perspective. It aims to shed light on the market's dynamics, key players, and future prospects.
- Growth potential of the mobile market in Turkey
- Mobile marketing and advertising trends in Turkey
- Key players and their roles in the mobile ecosystem
- Best practices and successful mobile marketing campaigns
- Future outlook and potential developments in the sector
Zusammenfassung der Kapitel (Chapter Summaries)
- Overview of Mobile Market: This chapter highlights Turkey's substantial mobile market potential, driven by its young and tech-savvy population, rapid consumption patterns, and widespread adoption of new technologies. It details the country's high monthly minutes of use, the prevalence of prepaid subscriptions, and the increasing popularity of smartphones.
- Mobile Marketing and Advertising Market:
- Overview: This section explores the emergence of mobile marketing as a significant part of the marketing mix in Turkey. It emphasizes the country's status as a creative and productive market for mobile marketing, particularly for companies already engaged in digital marketing, especially those in the fast-moving consumer goods (FMCG) and finance sectors.
- Market Players: This section delves into the key players within the mobile marketing and advertising landscape, including mobile network operators, advertising networks, and mobile agencies. It focuses on the significant role of mobile network operators in the market, particularly Turkcell, and their involvement in mobile advertising.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this text include mobile marketing, mobile advertising, Turkey, mobile market, mobile industry, mobile network operators, mobile advertising networks, mobile agencies, best practices, tone&win, turkcell, mobile application market, smartphones, augmented reality applications, mobile couponing, fast-moving consumer goods (FMCG), finance sector.
- Citation du texte
- M.A. Asligul Aktas (Auteur), 2010, Analysis of Mobile Marketing and Advertising Sector in Turkey, Munich, GRIN Verlag, https://www.grin.com/document/162973
